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Index
OTHER BOOKS IN THE TRUMP UNIVERSITY SERIES
Title Page
Copyright Page
Acknowledgements
Foreword
PREFACE TO THE SECOND EDITION WHY BUILDING WEALTH WITH REAL ESTATE JUST GOT EASIER
Chapter 1 - ENTREPRENEURING IN REAL ESTATE WITH DONALD TRUMP
PERFECT STORM CREATES PERFECT OPPORTUNITY
ENTREPRENEURS ACT ON FACTS
BUY RIGHT—BUT GO FURTHER, CREATE VALUE
OPEN YOUR MIND TO POSSIBILITIES
KNOW THE DETAILS
THINK FOR YOURSELF—ACCEPT RESPONSIBILITY
GOALS AND HABITS
THE ART OF THE DEAL
Chapter 2 - YOU CAN STILL ACHIEVE WEALTH IN REAL ESTATE
THINK AND ACT AS AN ENTREPRENEUR
ENTREPRENEURIAL THINKING VERSUS MOTIVATED SELLERS
ENTREPRENEURIAL THINKING VERSUS PROPERTY MARKET APPRECIATION
Chapter 3 - HOW YOU CAN BECOME A REAL ESTATE ENTREPRENEUR
MY ENTREPRENEURIAL AWAKENING
GUIDE YOUR LIFE WITH ENTREPRENEURIAL PRINCIPLES
YOU’RE ON YOUR WAY
Chapter 4 - MAKE GREAT DECISIONS
RANK PRIORITIES, EXPLORE POSSIBILITIES
GET YOUR FACTS STRAIGHT
USE RULES OF THUMB CAUTIOUSLY
ORGANIZE YOUR THINKING
Chapter 5 - SHARPEN YOUR ENTREPRENEURIAL THINKING
PROBLEMS OR OPPORTUNITIES?
MVP: THE ONE CONSTANT RULE
FEW OWNERS ACHIEVE MVP
THE DUST ENTREPRENEURIAL FRAMEWORK
ENTREPRENEURIAL OBJECTIVES
SET UP YOUR DUE DILIGENCE INVESTIGATION
Chapter 6 - WHERE’S THE AREA HEADED—AND WHEN?
ALAMO, CALIFORNIA (FAST GROWTH AREA) VERSUS TERRE HAUTE, INDIANA
RECOGNIZE TWO COMMON MISTAKES
VALUE INVESTING: RIGHT PLACE, RIGHT TIME, RIGHT PRICE
DEMAND
SUMMING UP
Chapter 7 - CREATE MARKET SEGMENTS
DIVERSITY RULES
DEMOGRAPHIC DIFFERENCES
SHARE-A-HOME (AGE AND HEALTH)
OTHER MARKET SEGMENT POSSIBILITIES
MYRTLE BEACH CONDOMINIUMS
AVOID STANDARD LABELS, PICTURE YOUR ACTUAL RENTERS (OR BUYERS)
COLLEGE STUDENTS
HIT THE BULL’S-EYE
FIND UNIQUE AND INTENSE NEEDS
INDIVIDUAL LEASES
THROW AWAY STANDARD OPERATING PROCEDURES
HOW DO YOU IDENTIFY THE WOW (MVP) FEATURES FOR YOUR TENANTS?
ANTICIPATE AND ADAPT TO CHANGE
ECHO BOOMERS
Chapter 8 - CREATE UTILITY (BENEFITS) WITH AND WITHIN THE RULES
HOMEOWNER ASSOCIATIONS
CONTRACTS RESTRICT PROPERTY USE AND IMPROVEMENTS
ZONING AND RELATED ORDINANCES
BUILDING CODES
ENVIRONMENTAL LAWS
Chapter 9 - OFFER YOUR CUSTOMERS WHAT THEY WANT
SEARCH FOR COMPETITIVE ADVANTAGE (CREATE MVP)
INVENTORY COMPETITORS
GIVE YOUR PROPERTY A DONALD TRUMP MAKEOVER
SAFETY, SECURITY, AND CONVENIENCE
RIGHTSIZE THE ROOMS
OVERALL DESIRABILITY: SUMMING UP
Chapter 10 - MORE IDEAS TO CREATE A MOST VALUED PROPERTY
CREATE STRIKINGLY ATTRACTIVE CURB APPEAL
CONVERT A GARAGE, ATTIC, OR BASEMENT TO LIVING SPACE
CREATE AN ACCESSORY APARTMENT
CREATE A SPECIAL PURPOSE USE
GENTRIFICATION AND OTHER VALUE PLAYS
MANY NEIGHBORHOODS HAVE POTENTIAL
Chapter 11 - MARKET YOUR PROPERTY FOR TOP DOLLAR
WHOM DO YOU WANT TO REACH?
CRAFT YOUR AD OR PROMOTION
DON’T MERELY SHOW THE PROPERTY, SELL IT
SALES SUCCESS: YOUR 12-STEP PROGRAM
Chapter 12 - THE EIGHT STEPS OF SUCCESSFUL MANAGEMENT
SELF-MANAGE OR EMPLOY A MANAGEMENT FIRM
TO PYRAMID WEALTH, TRADE UP
Chapter 13 - PAY LESS THAN THE PROPERTY IS WORTH
HOW TO DEFINE GREAT BUY
BUY AT A BELOW-MARKET-VALUE PRICE
YOU CAN PAY LESS THAN MARKET VALUE
BUY WITH A DISCOUNTED (SHORT) PAYOFF OF LIENS
HOW TO FIND GOOD DEALS
Chapter 14 - NEGOTIATE A GOOD DEAL
CREATE AND NEGOTIATE A GOOD DEAL
Chapter 15 - HOW TO VALUE PROPERTIES
THE UNIFORM RESIDENTIAL APPRAISAL REPORT
NEIGHBORHOOD
SITE
IMPROVEMENTS
RESIDENTIAL VALUATION TECHNIQUES
VALUING INCOME PROPERTIES
CONCLUSION
INDEX
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