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Online store SEO
Foreword
About what?
About the author
The end of the golden age
The decision was made: to become a real SEO specialist
First, let's define what SEO is
Specialist or agency
Answers to the common questions:
SEO - optimization
What should be done and how to check it?
Site speed
Website indexing speed by a search robot
Images
Image tags
What should you check?
Analytics setup
Let's move on to the technical side
Distortion and incompleteness of the data
Site structure
Why do you have to make a structure?
Why does it take so long to develop a site structure?
How to check the work?
Error queries: their fate
Answers to common questions
Indexing
Robots txt
Google Search Console
SiteMap
How and what to check?
Regionality
Redirects and https
Snippets
What do you need to check the quality of the completed job?
Relinking
What does it tell us?
How to use it in practice?
Cyclic links
Check it right after the SEO is complete.
Links to the developer site or other resources
URL factors
General principles of URL construction:
Text factors
Rules for writing Title and Description
Automatically generated texts on category and product pages
Areas where you should be able to place texts
Conclusion
SEO - audit
Conclusion
SEO - promotion
What does SEO - promotion consist of?
Collecting reviews
Adding texts to categories and products
Blog texts
Posting links to third-party resources
Expenses
How to control the execution of work?
Two charts are responsible for collecting feedback
Schedule 3 is responsible for the placement of the texts
Schedule 4 is responsible for the number of applications
Answers to the common questions
Conclusion
Our client’s cases:
And then what happens to them?
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