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Index
Cover
Titlepage
Copyright
Dedication
Contents
About the Author
Preface
Introduction
Publishing—The Raw Truth
A Few Encouraging Words
1: Stop! Don't Write that Book… Yet
Step Away From the Keyboard, Now!
Dismiss Those Discouraging Words
Myth Busters for Hopeful Authors
You Want to Write a Book Because?
Get In Touch with Your Unrealistic Expectations
2: How to Find the Very Best Publisher for your Project
Five Common Authors’ Mistakes
Why Choose a Publisher Now?
Manage the Maze of Potential Publishers
Publishing Industry Reference Directories
Publishing Industry Periodicals
What Can You Learn from a Publisher's Website?
Tips for Using Search Engines to Locate Publishers’ Websites
Tips for Locating Publishers’ Submission Guidelines
Can You Name That Genre?
Your ABC List of Publishers
Self-Publishing
The Ebook
How to Meet a Publisher Face-to-Face
How to Get the Most from a Meeting with a Publisher
Make a Good First Impression
Your Thirty-Second Commercial
Two Examples of Thirty-Second Elevator Speeches
How to Work a Book Festival So It Works for You
3: The Good, the Bad, and The Ugly Facts About Pay-to-Publish Companies
The History of the Pay-to-Publish Company
Is POD Getting a Bad Rap?
How Much Does It Cost?
What Is the Lure of the Pay-to-Publish Company?
When Is Pay-to-Publish the Right Choice?
4: Bite the Bullet and Write a Book Proposal
Why Write a Book Proposal?
The Query Letter—An Introduction
What Is a Book Proposal, Anyway?
The Nonfiction Book Proposal
The Fiction Book Proposal
How to Write a Cover Letter
Sample Cover Letters
The Title Page
Now, Create a Magnificent Synopsis
Sample Nonfiction Synopsis
Sample Synopsis for Fiction
About the Author—That's You!
Sample About the Author—Paula Spellman
Sample About the Author—Corrie Woods
Why a Book Proposal for Fiction?
5: Write the Right Book for the Right Audience
Choose a Marketable Topic
Who Is Your Target Audience?
Your Target Audience for Fiction
Your Bonus Audience
Sample Marketing Section—Your Target Audience
What's Your Competition?
Sample Market Analysis—Your Competition (for a Children's Book)
Sample Market Analysis for a Nonfiction Book
6: Dazzle ‘Em with your Marketing Savvy
What Is Your Platform?
Build Marketability Into Your Book
What's Your Plan?
Sample Marketing Strategies
7: Okay, Now Organize your Book
Chapter Summaries
Techniques for Creating Your Chapter Summaries
Sample Chapter Summaries
8: How to Approach and Work with Agents
What Does an Agent Do for You, Anyway?
Tips for Choosing and Working with an Agent
9: How to Find a Publisher on your Own
The Query Letter Explained
The Basics of a Successful Query Letter
Sample Query Letters
A Word about Rejection
What Happens When You're Issued a Publishing Contract?
How to Work Successfully with a Publisher
10: Get Ready, Get Set, Write
Read What You Write
Hone Your Research Skills
Interview Techniques
Do You Need an Editor?
Tips for Choosing an Editor
Introduction to Self-Editing
Let's Become Familiar with the Parts of a Book
How Long Does It Take to Write a Book?
Criticism—Take It Like a Wo/Man
11: The Self-Publishing Option
Why Self-Publish?
Is Self-Publishing for You?
Explore the Pros and Cons of Self-Publishing
Self-Publishing Basics
Your Time-Line for Producing a Book
12: Book Promotion Basics for the Bold and the Bashful
Set Reasonable Goals and Keep Raising the Bar
What You Must Do to Promote
How to Work with Booksellers
Book Signings
Book Signing Tips for Authors
Specialty Stores
Tips for Getting Book Reviews
Don't Overlook the Library Market
How to Work with Wholesalers
How to Work with Distributors
13: Reach Out Beyond the Bookstore
Create Your Own Website
Blog for Exposure and Sales
Promote through Social Media Sites
Launch a Virtual Book Tour
Promote through Fantastic Handouts
Press Releases, Media Kits, and Sales Sheets
Sample Press Releases
Make News
Solicit Free Advertising
How to Make Sales Using Your Mailing List
Produce a Newsletter
Network, Network, Network
Get on Radio and TV
Hone Your Speaking Skills
How to Locate Speaking Opportunities
14: Creative Bookselling for the Enterprising Author
Keep a Hot File
Give Customers More Than They Expect
Sell Books through Articles and Excerpts
Let's Go Sell Books at a Book Festival
Seek Out Special Venues
Seasonal Promotion
Boost Sales—Produce Spin-offs
How to Deal with Promotion Burnout
15: Bookkeeping Tips for Authors
Do You Know Where Your Manuscripts Are?
Record-Keeping for Uncle Sam
Donating Books Is Good Business
You and the IRS
Welcome to the Shipping Room
Copyright Law and Contracts
Index
Books from All worth Press
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