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Index
Cover Titlepage Copyright Dedication Contents About the Author Preface Introduction
Publishing—The Raw Truth A Few Encouraging Words
1: Stop! Don't Write that Book… Yet
Step Away From the Keyboard, Now! Dismiss Those Discouraging Words Myth Busters for Hopeful Authors You Want to Write a Book Because? Get In Touch with Your Unrealistic Expectations
2: How to Find the Very Best Publisher for your Project
Five Common Authors’ Mistakes Why Choose a Publisher Now? Manage the Maze of Potential Publishers Publishing Industry Reference Directories Publishing Industry Periodicals What Can You Learn from a Publisher's Website? Tips for Using Search Engines to Locate Publishers’ Websites Tips for Locating Publishers’ Submission Guidelines Can You Name That Genre? Your ABC List of Publishers Self-Publishing The Ebook How to Meet a Publisher Face-to-Face How to Get the Most from a Meeting with a Publisher Make a Good First Impression Your Thirty-Second Commercial Two Examples of Thirty-Second Elevator Speeches How to Work a Book Festival So It Works for You
3: The Good, the Bad, and The Ugly Facts About Pay-to-Publish Companies
The History of the Pay-to-Publish Company Is POD Getting a Bad Rap? How Much Does It Cost? What Is the Lure of the Pay-to-Publish Company? When Is Pay-to-Publish the Right Choice?
4: Bite the Bullet and Write a Book Proposal
Why Write a Book Proposal? The Query Letter—An Introduction What Is a Book Proposal, Anyway? The Nonfiction Book Proposal The Fiction Book Proposal How to Write a Cover Letter Sample Cover Letters The Title Page Now, Create a Magnificent Synopsis Sample Nonfiction Synopsis Sample Synopsis for Fiction About the Author—That's You! Sample About the Author—Paula Spellman Sample About the Author—Corrie Woods Why a Book Proposal for Fiction?
5: Write the Right Book for the Right Audience
Choose a Marketable Topic Who Is Your Target Audience? Your Target Audience for Fiction Your Bonus Audience Sample Marketing Section—Your Target Audience What's Your Competition? Sample Market Analysis—Your Competition (for a Children's Book) Sample Market Analysis for a Nonfiction Book
6: Dazzle ‘Em with your Marketing Savvy
What Is Your Platform? Build Marketability Into Your Book What's Your Plan? Sample Marketing Strategies
7: Okay, Now Organize your Book
Chapter Summaries Techniques for Creating Your Chapter Summaries Sample Chapter Summaries
8: How to Approach and Work with Agents
What Does an Agent Do for You, Anyway? Tips for Choosing and Working with an Agent
9: How to Find a Publisher on your Own
The Query Letter Explained The Basics of a Successful Query Letter Sample Query Letters A Word about Rejection What Happens When You're Issued a Publishing Contract? How to Work Successfully with a Publisher
10: Get Ready, Get Set, Write
Read What You Write Hone Your Research Skills Interview Techniques Do You Need an Editor? Tips for Choosing an Editor Introduction to Self-Editing Let's Become Familiar with the Parts of a Book How Long Does It Take to Write a Book? Criticism—Take It Like a Wo/Man
11: The Self-Publishing Option
Why Self-Publish? Is Self-Publishing for You? Explore the Pros and Cons of Self-Publishing Self-Publishing Basics Your Time-Line for Producing a Book
12: Book Promotion Basics for the Bold and the Bashful
Set Reasonable Goals and Keep Raising the Bar What You Must Do to Promote How to Work with Booksellers Book Signings Book Signing Tips for Authors Specialty Stores Tips for Getting Book Reviews Don't Overlook the Library Market How to Work with Wholesalers How to Work with Distributors
13: Reach Out Beyond the Bookstore
Create Your Own Website Blog for Exposure and Sales Promote through Social Media Sites Launch a Virtual Book Tour Promote through Fantastic Handouts Press Releases, Media Kits, and Sales Sheets Sample Press Releases Make News Solicit Free Advertising How to Make Sales Using Your Mailing List Produce a Newsletter Network, Network, Network Get on Radio and TV Hone Your Speaking Skills How to Locate Speaking Opportunities
14: Creative Bookselling for the Enterprising Author
Keep a Hot File Give Customers More Than They Expect Sell Books through Articles and Excerpts Let's Go Sell Books at a Book Festival Seek Out Special Venues Seasonal Promotion Boost Sales—Produce Spin-offs How to Deal with Promotion Burnout
15: Bookkeeping Tips for Authors
Do You Know Where Your Manuscripts Are? Record-Keeping for Uncle Sam Donating Books Is Good Business You and the IRS Welcome to the Shipping Room Copyright Law and Contracts
Index Books from All worth Press
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