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Index
EPILOGUE
Introduction
1 WHY YOU SHOULD VISIT CEMETERIES: Survivorship Bias
2 DOES HARVARD MAKE YOU SMARTER?: Swimmer’s Body Illusion
3 WHY YOU SEE SHAPES IN THE CLOUDS: Clustering Illusion
4 IF 50 MILLION PEOPLE SAY SOMETHING FOOLISH, IT IS STILL FOOLISH:
5 WHY YOU SHOULD FORGET THE PAST: Sunk Cost Fallacy
6 DON’T ACCEPT FREE DRINKS: Reciprocity
7 BEWARE THE ‘SPECIAL CASE’: Confirmation Bias (Part 1)
8 MURDER YOUR DARLINGS: Confirmation Bias (Part 2)
9 DON’T BOW TO AUTHORITY: Authority Bias
10 LEAVE YOUR SUPERMODEL FRIENDS AT HOME: Contrast Effect
11 WHY WE PREFER A WRONG MAP TO NO MAP AT ALL: Availability Bias
12 WHY ‘NO PAIN, NO GAIN’ SHOULD SET ALARM BELLS RINGING: The It’ll-
13 EVEN TRUE STORIES ARE FAIRYTALES: Story Bias
14 WHY YOU SHOULD KEEP A DIARY: Hindsight Bias
15 WHY YOU SYSTEMATICALLY OVERESTIMATE YOUR KNOWLEDGE
16 DON’T TAKE NEWS ANCHORS SERIOUSLY: Chauffeur Knowledge
17 YOU CONTROL LESS THAN YOU THINK: Illusion of Control
18 NEVER PAY YOUR LAWYER BY THE HOUR: Incentive Super-Response
19 THE DUBIOUS EFFICACY OF DOCTORS, CONSULTANTS AND
20 NEVER JUDGE A DECISION BY ITS OUTCOME: Outcome Bias
21 LESS IS MORE: The Paradox of Choice
22 YOU LIKE ME, YOU REALLY REALLY LIKE ME: Liking Bias
23 DON’T CLING TO THINGS: Endowment Effect
24 THE INEVITABILITY OF UNLIKELY Events: Coincidence
25 THE CALAMITY OF CONFORMITY: Groupthink
26 WHY YOU’LL SOON BE PLAYING MEGATRILLIONS: Neglect of Probability
27 WHY THE LAST COOKIE IN THE JAR MAKES YOUR MOUTH WATER:
28 WHEN YOU HEAR HOOFBEATS, DON’T EXPECT A ZEBRA: Base-Rate
29 WHY THE ‘BALANCING FORCE OF THE UNIVERSE’ IS BALONEY:
30 WHY THE WHEEL OF FORTUNE MAKES OUR HEADS SPIN: The Anchor
31 HOW TO RELIEVE PEOPLE OF THEIR MILLIONS: Induction
32 WHY EVIL STRIKES HARDER THAN GOOD: Loss Aversion
33 WHY TEAMS ARE LAZY: Social Loafing
34 STUMPED BY A SHEET OF PAPER: Exponential Growth
35 CURB YOUR ENTHUSIASM: Winner’s Curse
36 NEVER ASK A WRITER IF THE NOVEL IS AUTOBIOGRAPHICAL:
37 WHY YOU SHOULDN’T BELIEVE IN THE STORK: False Causality
38 EVERYONE IS BEAUTIFUL AT THE TOP: Halo Effect
39 CONGRATULATIONS! YOU’VE WON RUSSIAN ROULETTE: Alternative
40 FALSE PROPHETS: Forecast Illusion
41 THE DECEPTION OF SPECIFIC CASES: Conjunction Fallacy
42 IT’S NOT WHAT YOU SAY, BUT HOW YOU SAY IT: Framing
43 WHY WATCHING AND WAITING IS TORTURE: Action Bias
44 WHY YOU ARE EITHER THE SOLUTION – OR THE PROBLEM: Omission
45 DON’T BLAME ME: Self-Serving Bias
46 BE CAREFUL WHAT YOU WISH FOR: Hedonic Treadmill
47 DO NOT MARVEL AT YOUR EXISTENCE: Self-Selection Bias
48 WHY EXPERIENCE CAN DAMAGE OUR JUDGEMENT: Association Bias
49 BE WARY WHEN THINGS GET OFF TO A GREAT START: Beginner’s Luck
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