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Index
Title Page
Copyright Notice
Dedication
Acknowledgments
Contents
Introduction
Part I: In Theory
1. Caring, More or Less: Are People Just Careless?
2. Literally, Literally: The Thing With Antlers
3. The Trouble With Apologists: Completing the Evolution Analogy
4. The Trouble With Me: A Grammar Confessional
5. The Joy of Snobbery, the Sting of Reality: Where the Beatles and Brooks Brothers Come In
6. The Trouble With Sticklers: Are We the Pits?
7. More Stickler Traps: Rules That Aren’t, and Habits That Shouldn’t Be
Part II: In Practice
8. The Usual Suspects, and Some Unusual Principles: Elegant Variation?
9. Tiny Acts of Elegance: Editing Like a Ninja
10. My Lovehate With Strunkwhite: Elements of Discontent
11. When Jargon Gets Jargony: We Hate Parrots!
12. You’ve Been Punc’d: The Stupidcomma and Other Things That Make You Look Dumb
13. A Hyphen Manifesto: The Turn Signal of Prose
14. The Trademark Manifesto: A Registered Grievance
Part III: In Good Fun
15. Return to the Valley of the Retronym: A Gin Martini With Your Cowboy Potato?
16. The S Files: Can You Order Brussel Sprouts in Time Square?
Part IV: In Conclusion
17. The Curmudgeon’s Stylebook: You Could Look It Up
Epilogue
Note
Index
Also by Bill Walsh
About the Author
Copyright
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