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Index
The Art of Community
SPECIAL OFFER: Upgrade this ebook with O’Reilly Foreword Preface
Documenting the Undocumented Who Is This Book For? The Road Ahead If You Like (or Don’t Like) This Book License Join Our Community Typographical Conventions Used in This Book How to Contact O’Reilly Safari® Books Online Acknowledgments
1. The Art of Community
Collaboration-Driven Ethos The Essence of Community
Building Belonging into the Social Economy
The Basis of Communication Unwrapping Opportunity A Community Manager: Becoming the Community
Cracking Open the Personality Trust Is Everything The Value of Listening Avoid Ego, or Others Will Avoid You Theory Versus Action: Action Wins Becoming Yourself
Moving Forward
2. Planning Your Community
Planning for Success
Community: The Bird’s-Eye View
Teams: The Building Blocks of Belonging
Finding Your Place Units of Belonging Read Versus Write
Read-mostly communities Write-centered communities
Meritocracy Working Together Is Success Diversity
Designing Your Community
Baking in Openness Building a Mission Statement Building a Strategic Plan
Structuring the plan
Filling Out the Plan
Brainstorming Ideas
Technique 1: Question assumptions Technique 2: Think outside the box Technique 3: Let’s make it suck
Pulling Together the Threads
Teams: Divide and Conquer
Identify how we can divide our community into teams Define the scope of each team, and help team members understand that scope Understand the extent and range of collaboration between our teams Ensure that teams can communicate clearly and effectively
Documenting Your Strategy Wrapping Up
3. Communicating Clearly
He Said, She Said Building Your Communication Channels
Striving for Clarity Choices, Choices
Communication fetishism
The Mediums
Mailing lists Discussion forums IRC
Leading by Example
Daily Communication
Netiquette Avoiding bikeshedding
Longer Writing
The mechanics of writing Don’t write like an institution Untwisting the tail Setting tone Inspiring your community
Summary
4. Processes: Simple Is Sustainable
Eyes on the Prize
Keeping Things in Perspective
Building Great Processes
Breaking Up the Puzzle
Building a process
Process Considerations
Simplicity is key Avoiding bureaucracy Transparency
Assessing Needs
Community Cycles
Leading by example: Ubuntu
The Gates of Your Community Assessing Contributors
Reviewing new developers: In depth
Managing Feedback
Gathering feedback
Getting Buy-In for Your Processes
Document Them Make Them Easy to Find Using Your Processes
Process Reassessment
Building Regularity
Moving On
5. Supporting Workflow with Tools
Understanding Your Workflow
Roles Building a Simple Workflow The Mechanics of Collaboration An Example: Ubuntu Bug Workflow
Getting to know the problem Breaking down the conversation Lessons learned
Building Great Infrastructure
Software As a Service
Avoiding Resource Fetishism Technical Considerations
Bug Tracking
Bug reporting Bug triage
Source Control Collaborative Editing
Building and Maintaining Transparency
Tool Access Communications Reporting
Regular Workflow Assessment
Gathering Structured Feedback
Moving On
6. Building Buzz
Mindshare
The Mindshare Opportunity
The Building Blocks of Buzz
The Mission Uniting Together Inspired Words Becoming the Advocate Getting It Right by Not Getting It Wrong Honesty
Setting Up Your Base
Aims Staying Current Building Conversation Getting Online
Syndication
Microblogging
The Buzz Cycle
Planning Buildup Announce Review
Buzz Targets
Announcing Your Community
Applying the buzz cycle
Attracting Contributors
Applying the buzz cycle
Building Alliances
The Professional Press The Amateur Press
Blogs
Blog wars
Podcasts Videos
Summary
7. Measuring Community
Community Self-Reflection The Foundations of Feedback
Defining Purpose
Hooks ’n’ Data
Statistics and Automated Data
The risks of interpretation Plugging your stats into graphs
Surveys and Structured Feedback
Choosing questions Showing off your survey reports
Observational Tests Measuring Mechanics Gathering General Perceptions
Perception of you
Anonymity and Privacy
Anonymity Privacy
Moving On
8. Governance
Accountability Governance Does Not Suck Governance and Community The Case for Governance
Follow the Leader Engage the People Aspire to Inspire To Bring Peace
Learning from the Leaders
Dictatorial Charismatic Leadership Enlightened Dictatorship Delegated Governance
Setting Up a Community Council
Designing a Council
Responsibilities Structure Commercial sponsorship Membership Communication
Codifying Your Council Nominating and Electing Council Members
Forming a new council
Ubuntu Governance Example
In the Beginning... The Structure of the Ubuntu Community
Mark Shuttleworth Community Council Technical Board Team councils
Membership
Ubuntu Member Developer Council or Board Member
Escalation
Expanding Governance
Knowing When It Is Time Building the Subcouncil
Escalation
Communicating Between Councils
Summary
9. Handling Conflict
The Nature of the Beast
The Structure of Strife
The Calm Before the Storm
Contentious Personalities
Profiling the polemical Poisonous people
Barriers to Input Problems with Responsibility Lack of Justice
The Conflict Resolution Process
The Role of a Facilitator
Be objective Be positive Be open Be clear
Resolving the Conflict
Part 1: Calm and reassure
The fantastical user group debacle
Part 2: Get the facts
The fantastical user group debacle
Part 3: Discuss
The fantastical user group debacle
Part 4: Document
The fantastical user group debacle
Part 5: Reflect and maintain
The fantastical user group debacle
Dealing with Burnout
Detecting and Treating Burnout
Required rest and relaxation
Work/Life Balance
Addiction
Summary
10. Creating and Running Events
Building Family Values Events Getting Organized
Step 1: Identify Requirements Step 2: Find Help Step 3: Set Deadlines Step 4: Make Time
Organizing Physical Events
Common Attributes
Location/venue Accommodation Equipment Date/time Cost Registering attendance Catering Insurance/unions
Organizing a Sprint
Additional notes
Organizing a Summit
Structure and scheduling Inside a session Event-specific notes
Organizing an Unconference
Event-specific notes
Getting Sponsorship
Understanding Your Needs Finding and Handling Sponsors
Setting expectations The pitch
Handling the Money
Organizing Online Events
Common Attributes
Medium
Internet Relay Chat (IRC) Voice over IP (VoIP) Virtual worlds
Date/time
Online Discussion Meetings
Choosing a time Advertising the meeting Setting the agenda Running the meeting
Organizing Online Tutorials
Scheduling Preparing for a session Running a session Event-specific notes
Summary
11. Hiring a Community Manager
Why Community Building Has Become a Big Business The Role of a Community Manager in the Corporation
Setting Expectations Scope of the Role Risk Breaking Tradition Control and Reporting
The ability to enact change
The Responsibilities of Community Engagement Salary Communicating Expectations to the Candidate
Managing Your Community Manager
Induction
Internal reputation Community reputation
Strategy Management and Communications
Weekly engagements Community feedback
Summary End of Part One
Index About the Author Colophon SPECIAL OFFER: Upgrade this ebook with O’Reilly
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