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Index
Front Matter
Testimonials for Practice Acceleration! Contents About the Author Foreword Preface
Section One: Foundations for a Successful Chiropractic Practice
Chapter 1: What They Did Not Teach You in Chiropractic School Chapter 2: Solo–Associate–Independent Contractor Chapter 3: A Business Plan That Works Chapter 4: Creating Direction with Strategy Chapter 5: Fuel for Your Practice Chapter 6: Developing the Perfect Practice
Section Two: Creating Awareness that Brings Patients to the Reception Area
Chapter 7: Creating Awareness and Community Chapter 8: Practice Acceleration with Referrals Chapter 9: Networking Techniques for Practice Development Chapter 10: Secrets to Creating a Service Culture
Section Three: Processes that Create Efficiency and Productivity
Chapter 11: Working with Difficult People, Patients and Principals Chapter 12: Front Desk Effectiveness Chapter 13: Office Tools and Operations (Policies, Procedures, Office Manual) Chapter 14: Employee Collaboration and Commitment Chapter 15: Chiropractor as Leader Chapter 16: Meeting Acceleration Chapter 17: Handling Stress and Burnout Chapter 18: Creating Stretch Goals to Motivate Staff
Section Four: Personal Development and Accelerating Future Success
Chapter 19: Selling the Value of Your Service Chapter 20: Accounting and Benchmarking—Keys to Financial Success Chapter 21: Learn From the Masters—The Power of Self-Mastery Chapter 22: Organization and Time Management Secrets Chapter 23: Succession Planning Afterword
Appendix: Listings of Templates for Business Improvement
Article Template Cancellation Clauses Cancellation Policy for Chiropractic Office Clean Up Database Closing Questions Confirming the Next Appointment Cold Calling File Contact Lead Sheet Customer Service Follow-Up Follow-Up From Networking Event Follow-Up Letter Follow-Up to No Response Introduction Letter Invoice Lost Business Letter Magazine Article Letter of Inquiry Marketing Activity New Product/Service Newsletter Format Overdue Payment Prioritization Form Pro Bono Request Procrastination Planner Promoting A Workshop or Seminar Referral Letter Requesting a Testimonial Speaking Contract Telephone Script Testimonial Letter Thank You for the Business Third-Party Referral Follow-Up Tracking Spreadsheet Typical Client Results Web Site Components: Best Practices
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