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Index
Front Matter
Testimonials for Practice Acceleration!
Contents
About the Author
Foreword
Preface
Section One: Foundations for a Successful Chiropractic Practice
Chapter 1: What They Did Not Teach You in Chiropractic School
Chapter 2: Solo–Associate–Independent Contractor
Chapter 3: A Business Plan That Works
Chapter 4: Creating Direction with Strategy
Chapter 5: Fuel for Your Practice
Chapter 6: Developing the Perfect Practice
Section Two: Creating Awareness that Brings Patients to the Reception Area
Chapter 7: Creating Awareness and Community
Chapter 8: Practice Acceleration with Referrals
Chapter 9: Networking Techniques for Practice Development
Chapter 10: Secrets to Creating a Service Culture
Section Three: Processes that Create Efficiency and Productivity
Chapter 11: Working with Difficult People, Patients and Principals
Chapter 12: Front Desk Effectiveness
Chapter 13: Office Tools and Operations (Policies, Procedures, Office Manual)
Chapter 14: Employee Collaboration and Commitment
Chapter 15: Chiropractor as Leader
Chapter 16: Meeting Acceleration
Chapter 17: Handling Stress and Burnout
Chapter 18: Creating Stretch Goals to Motivate Staff
Section Four: Personal Development and Accelerating Future Success
Chapter 19: Selling the Value of Your Service
Chapter 20: Accounting and Benchmarking—Keys to Financial Success
Chapter 21: Learn From the Masters—The Power of Self-Mastery
Chapter 22: Organization and Time Management Secrets
Chapter 23: Succession Planning
Afterword
Appendix: Listings of Templates for Business Improvement
Article Template
Cancellation Clauses
Cancellation Policy for Chiropractic Office
Clean Up Database
Closing Questions
Confirming the Next Appointment
Cold Calling File
Contact Lead Sheet
Customer Service Follow-Up
Follow-Up From Networking Event
Follow-Up Letter
Follow-Up to No Response
Introduction Letter
Invoice
Lost Business Letter
Magazine Article Letter of Inquiry
Marketing Activity
New Product/Service
Newsletter Format
Overdue Payment
Prioritization Form
Pro Bono Request
Procrastination Planner
Promoting A Workshop or Seminar
Referral Letter
Requesting a Testimonial
Speaking Contract
Telephone Script
Testimonial Letter
Thank You for the Business
Third-Party Referral Follow-Up
Tracking Spreadsheet
Typical Client Results
Web Site Components: Best Practices
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