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Index
Halftitle
Title
Copyright
Contents
Contents 1
Preface
Acknowledgments
1. Uncommon Sense and the Scientific Method
Learning Objectives: Fast Facts
Testing Before Learning
Biases in Thinking
The Scientific Method
What Is a Scientific Question?
From Theory to Testable Hypothesis
Variables as the Language of Research
Sampling and Populations
Evaluating Evidence and Theory
Reliability and Validity
Statistical Thinking
Law of Large Numbers
Ruling Out Randomness
Science Versus Pseudoscience
Recognizing Pseudoscience
Why Pseudoscience?
Stat Corner
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
2. The Practice of Psychological Research
Learning Objectives: Fast Facts
Testing Before Learning
Are you a Maximizer or a Satisficer?
The Research Objective
Thinking Research
Description
Explanation
Practical Knowledge
Research Strategies
Inductive Research
Deductive Research
The Research Circle
Getting Started
Staking Out the Research Literature
The Power of Observation
Searching the Literature
Let the Searcher Beware!
Reading the Research Literature
Communication of Research Products
Writing a Literature Review
Writing an Empirical Paper
Stat Corner
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
3. Ethics in Behavioral Research
Learning Objectives: Fast Facts
Testing Before Learning
Obedience to Authority
Historical Background
Ethical Principles
Achieving Valid Results (Principle B: Fidelity and Responsibility)
Maintaining Professional Integrity (Principle C: Integrity)
Protecting Research Participants (Principle A: Beneficence and Nonmaleficence)
Encouraging Appropriate Application (Principle D: Justice; Principle E: Respect for People’s Rights)
Stat Corner
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
4. Conceptualization and Measurement
Learning Objectives: Fast Facts
Testing Before Learning
What is Happiness?
Theoretical Constructs
Methods of Measurement
Operationalizing and Measuring Constructs
Advantages of Multiple Methods
Levels of Measurement
Nominal Level of Measurement
The Special Case of Dichotomies
Ordinal Level of Measurement
Interval Level of Measurement
Ratio Level of Measurement
Comparison of Levels of Measurement
Why Measurement Level Matters
The Special Case of Psychometrics
Evaluating Measures
Measurement Reliability
Stability Over Time
Internal Consistency
Increasing Reliability
Stat Corner
The Logic of Measurement Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity
Latent Variable Models
Culture and Measurement
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
5. Sampling and Survey Research
Learning Objectives: Fast Facts
Testing Before Learning
How Happy are You?
Selecting Research Participants
Sample Planning
Define the Population
Define Sample Components
Sampling Methods
Nonprobability Sampling Methods
Quota Sampling
Probability Sampling Methods
Simple Random Sampling
Systematic Random Sampling
Stratified Random Sampling
Cluster Sampling
Sampling Error
Writing Survey Questions
Avoid Confusing Phrasing
Minimize the Risk of Bias
Avoid Making Either Disagreement or Agreement Disagreeable
Minimize Fence-Sitting and Floating
Combining Questions in Indexes and Scales
Organizing Surveys
Mailed, Self-Administered Surveys
Group-Administered Surveys
Telephone Surveys
In-Person Interviews
Electronic Surveys
A Comparison of Survey Designs
Analyzing Surveys
Stat Corner
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
6. Causation and Experimentation: Single-Factorial Designs
Learning Objectives: Fast Facts
Testing Before Learning
The Stroop Test: Calisthenics for the Brain?
Basics of Experimentation
Selecting Research Participants
Randomly Assigning Research Participants
Theater of Independent Variables
Simple and Direct Manipulations
Covert and Indirect Manipulations
Treatment Manipulations
Staged Manipulations
Measuring Dependent Variables
Controlling Confounds
Basic Experimental Designs
Posttest-Only Design
Pretest–Posttest Design
Multiple Pretests and Posttests
Two Options in Assigning Participants
Independent-Groups Design
Matched-Pairs Design
Repeated-Measures Design
Carryover Effects
Randomizing
Counterbalancing
Selecting Between- or Within-Subjects Allocation
Validity and Experimentation
Internal Validity
Causality and Chance
Type I and Type II Errors
External Validity
Sample Generalizability
Ecological Validity
Replication Validity
Stat Corner
Can Causality Be Established?
Mistakes in Reasoning About Causality
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
7. Complex Research Designs: Multifactorial Experiments
Learning Objectives: Fast Facts
Testing Before Learning
Facial Expressions of Emotions
Multifactorial Designs
Notations and Terms
Theory and Experimentation
Design Questions
Adding an Independent Variable
Within-Subjects Experiment
A 2 × 2 Within-Subjects Design
Operationalizing Independent Variables
The 2 × 2 Design
Main Effects
Interactions
Interpreting Results
The 2 × 2 Logic
Between-Subjects Experiment
A 2 × 3 Between-Subjects Design
Operationalizing Independent Variables
Manipulation Check
Main Effects and Interactions
Interpreting Results
Stat Corner
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
8. Quasi-Experimental and Nonexperimental Designs
Learning Objectives: Fast Facts
Testing Before Learning
Flashbulb Memories of 9/11
Quasi-Experimental Designs
Nonequivalent Control Group Designs
Before-and-After Designs
Time-Series Designs
Before-and-After Design With Multiple Groups
A Quasi-Experiment of Memories of 9/11
Ex Post Facto Variables and Comparison Groups
Correlational Relationships
Stat Corner
Quasi-Experimental Design Features
Quasi-Experimental Research of Culture and Cognition
Constructivist Theories of Culture
Experimental Tasks and Stimuli
Developmental Studies
Cross-Sectional Design
Longitudinal Design
Design Challenges
A Developmental Study of Brain Maturation
Nonexperimental Research
Ex Post Facto Control Group Designs
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
9. Small-N and Single-Subject Designs
Learning Objectives: Fast Facts
Testing Before Learning
Modifying Behavior
Foundations of Small-N Designs
Repeated Measurement
Baseline Phase
Treatment Phase
Graphing
Measuring Targets of Intervention
Types of Small-N and Single-Subject Designs
Basic Design (A–B)
Withdrawal Designs
Multiple-Baseline Designs
Multiple-Treatment Designs
Analyzing Small-N and Single-Subject Designs
Visual Analysis
Variability
Interpreting Visual Patterns
Problems of Interpretation
Stat Corner
Internal Validity
Generalizability
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
10. Quantitative Data Analysis
Learning Objectives: Fast Facts
Testing Before Learning
Does Spending Money on others Promote Happiness?
Statistical Approach
The Level of Measurement Matters
Univariate Distributions
Frequency Distributions
Graphing
Beware of Deceptive Graphs
Descriptive Statistics
Measures of Central Tendency
Mode
Median
Mean
Median Versus Mean
Measures of Variation
Inferential Statistics
Hypothesis Testing
The Dilemma of Type 1 and Type 11 Errors
t Test
Analysis of Variance
Chi-Square
Correlation
The Ethics of Statistics
Conclusions
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
11. Qualitative Methods
Learning Objectives: Fast Facts
Testing Before Learning
When School and Family Commitments Conflict
Fundamentals of Qualitative Research
Methods for Collecting Qualitative Data
Qualitative Interviewing
Selecting Interviewees
Asking Questions and Recording Answers
Developing Rapport
Participant Observation
Entering the Field
Managing Relationships
Taking Notes
Managing the Personal Dimensions
Systematic Observation
Focus Groups
Mixed Methods
Qualitative Data Analysis
Documentation
Conceptualizing, Coding, and Categorizing
Examining Relationships and Displaying Data
Authenticating Conclusions
Stat Corner
Ethical Issues in Qualitative Research
Conclusions
Chapter Highlights
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
12. Essentials of APA Report Writing
The APA Format
Report Organization in the APA Format
Title
Abstract
Introduction
Method
Results
Discussion
References
Literature Review
Poster Presentation
Sample Paper
Conclusions
Chapter Highlights
Key Terms
Research in the News
Activity Questions
Review Questions
Ethics in Action
Appendix A: Summaries of Frequently Cited Research Articles
Appendix B: Questions to Ask About a Research Article
Appendix C: How to Read a Research Article
Appendix D: Proportions of Area Under Standard Normal Curve
Appendix E: Critical Values for t Distribution
Appendix F: Critical Values of F
Appendix G: Critical Values of Chi-Square
Appendix H: Critical Values of the Correlation Coefficient
Appendix I: Table of Random Numbers
Glossary
References
Exhibit Credits
Index
About the Authors
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