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Index
Halftitle Title Copyright Contents Contents 1 Preface Acknowledgments 1. Uncommon Sense and the Scientific Method
Learning Objectives: Fast Facts Testing Before Learning Biases in Thinking
The Scientific Method
What Is a Scientific Question? From Theory to Testable Hypothesis Variables as the Language of Research Sampling and Populations Evaluating Evidence and Theory Reliability and Validity Statistical Thinking Law of Large Numbers Ruling Out Randomness
Science Versus Pseudoscience
Recognizing Pseudoscience Why Pseudoscience?
Stat Corner
Conclusions
Key Terms Research in the News Activity Questions Review Questions
2. The Practice of Psychological Research
Learning Objectives: Fast Facts Testing Before Learning Are you a Maximizer or a Satisficer?
The Research Objective Thinking Research
Description Explanation Practical Knowledge
Research Strategies
Inductive Research Deductive Research
The Research Circle
Getting Started Staking Out the Research Literature The Power of Observation Searching the Literature Let the Searcher Beware! Reading the Research Literature
Communication of Research Products
Writing a Literature Review Writing an Empirical Paper
Stat Corner
Conclusions
Key Terms Research in the News Activity Questions Review Questions
3. Ethics in Behavioral Research
Learning Objectives: Fast Facts Testing Before Learning Obedience to Authority
Historical Background Ethical Principles
Achieving Valid Results (Principle B: Fidelity and Responsibility) Maintaining Professional Integrity (Principle C: Integrity) Protecting Research Participants (Principle A: Beneficence and Nonmaleficence) Encouraging Appropriate Application (Principle D: Justice; Principle E: Respect for People’s Rights)
Stat Corner
Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
4. Conceptualization and Measurement
Learning Objectives: Fast Facts Testing Before Learning What is Happiness?
Theoretical Constructs
Methods of Measurement Operationalizing and Measuring Constructs Advantages of Multiple Methods
Levels of Measurement
Nominal Level of Measurement The Special Case of Dichotomies Ordinal Level of Measurement Interval Level of Measurement Ratio Level of Measurement Comparison of Levels of Measurement Why Measurement Level Matters
The Special Case of Psychometrics Evaluating Measures
Measurement Reliability Stability Over Time Internal Consistency Increasing Reliability
Stat Corner
The Logic of Measurement Validity Face Validity Content Validity Criterion Validity Construct Validity Latent Variable Models Culture and Measurement Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
5. Sampling and Survey Research
Learning Objectives: Fast Facts Testing Before Learning How Happy are You?
Selecting Research Participants Sample Planning
Define the Population Define Sample Components
Sampling Methods
Nonprobability Sampling Methods Quota Sampling
Probability Sampling Methods
Simple Random Sampling Systematic Random Sampling Stratified Random Sampling Cluster Sampling Sampling Error
Writing Survey Questions
Avoid Confusing Phrasing Minimize the Risk of Bias Avoid Making Either Disagreement or Agreement Disagreeable Minimize Fence-Sitting and Floating
Combining Questions in Indexes and Scales Organizing Surveys
Mailed, Self-Administered Surveys Group-Administered Surveys Telephone Surveys In-Person Interviews Electronic Surveys A Comparison of Survey Designs
Analyzing Surveys
Stat Corner
Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
6. Causation and Experimentation: Single-Factorial Designs
Learning Objectives: Fast Facts Testing Before Learning The Stroop Test: Calisthenics for the Brain?
Basics of Experimentation
Selecting Research Participants Randomly Assigning Research Participants Theater of Independent Variables Simple and Direct Manipulations Covert and Indirect Manipulations Treatment Manipulations Staged Manipulations Measuring Dependent Variables Controlling Confounds
Basic Experimental Designs
Posttest-Only Design Pretest–Posttest Design Multiple Pretests and Posttests
Two Options in Assigning Participants
Independent-Groups Design Matched-Pairs Design Repeated-Measures Design Carryover Effects Randomizing Counterbalancing Selecting Between- or Within-Subjects Allocation
Validity and Experimentation
Internal Validity Causality and Chance Type I and Type II Errors External Validity Sample Generalizability Ecological Validity Replication Validity
Stat Corner
Can Causality Be Established?
Mistakes in Reasoning About Causality
Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
7. Complex Research Designs: Multifactorial Experiments
Learning Objectives: Fast Facts Testing Before Learning Facial Expressions of Emotions
Multifactorial Designs
Notations and Terms Theory and Experimentation Design Questions Adding an Independent Variable
Within-Subjects Experiment
A 2 × 2 Within-Subjects Design Operationalizing Independent Variables The 2 × 2 Design Main Effects Interactions Interpreting Results
The 2 × 2 Logic Between-Subjects Experiment A 2 × 3 Between-Subjects Design Operationalizing Independent Variables Manipulation Check Main Effects and Interactions Interpreting Results
Stat Corner
Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
8. Quasi-Experimental and Nonexperimental Designs
Learning Objectives: Fast Facts Testing Before Learning Flashbulb Memories of 9/11
Quasi-Experimental Designs
Nonequivalent Control Group Designs Before-and-After Designs Time-Series Designs Before-and-After Design With Multiple Groups
A Quasi-Experiment of Memories of 9/11
Ex Post Facto Variables and Comparison Groups Correlational Relationships
Stat Corner
Quasi-Experimental Design Features Quasi-Experimental Research of Culture and Cognition
Constructivist Theories of Culture Experimental Tasks and Stimuli
Developmental Studies
Cross-Sectional Design Longitudinal Design Design Challenges A Developmental Study of Brain Maturation
Nonexperimental Research
Ex Post Facto Control Group Designs
Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
9. Small-N and Single-Subject Designs
Learning Objectives: Fast Facts Testing Before Learning Modifying Behavior
Foundations of Small-N Designs
Repeated Measurement Baseline Phase Treatment Phase Graphing
Measuring Targets of Intervention Types of Small-N and Single-Subject Designs
Basic Design (A–B) Withdrawal Designs Multiple-Baseline Designs Multiple-Treatment Designs
Analyzing Small-N and Single-Subject Designs
Visual Analysis Variability Interpreting Visual Patterns Problems of Interpretation
Stat Corner
Internal Validity Generalizability Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
10. Quantitative Data Analysis
Learning Objectives: Fast Facts Testing Before Learning Does Spending Money on others Promote Happiness?
Statistical Approach
The Level of Measurement Matters
Univariate Distributions
Frequency Distributions Graphing Beware of Deceptive Graphs
Descriptive Statistics
Measures of Central Tendency Mode Median Mean Median Versus Mean Measures of Variation
Inferential Statistics
Hypothesis Testing The Dilemma of Type 1 and Type 11 Errors t Test Analysis of Variance Chi-Square Correlation
The Ethics of Statistics Conclusions
Key Terms Research in the News Activity Questions Review Questions Ethics in Action
11. Qualitative Methods
Learning Objectives: Fast Facts Testing Before Learning When School and Family Commitments Conflict
Fundamentals of Qualitative Research Methods for Collecting Qualitative Data Qualitative Interviewing
Selecting Interviewees Asking Questions and Recording Answers Developing Rapport
Participant Observation
Entering the Field Managing Relationships Taking Notes Managing the Personal Dimensions
Systematic Observation Focus Groups Mixed Methods Qualitative Data Analysis
Documentation Conceptualizing, Coding, and Categorizing Examining Relationships and Displaying Data Authenticating Conclusions
Stat Corner
Ethical Issues in Qualitative Research Conclusions
Chapter Highlights Key Terms Research in the News Activity Questions Review Questions Ethics in Action
12. Essentials of APA Report Writing
The APA Format Report Organization in the APA Format
Title Abstract Introduction Method Results Discussion References
Literature Review Poster Presentation Sample Paper Conclusions
Chapter Highlights Key Terms Research in the News Activity Questions Review Questions Ethics in Action
Appendix A: Summaries of Frequently Cited Research Articles Appendix B: Questions to Ask About a Research Article Appendix C: How to Read a Research Article Appendix D: Proportions of Area Under Standard Normal Curve Appendix E: Critical Values for t Distribution Appendix F: Critical Values of F Appendix G: Critical Values of Chi-Square Appendix H: Critical Values of the Correlation Coefficient Appendix I: Table of Random Numbers Glossary References Exhibit Credits Index About the Authors Advertisement
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