Managing Corporate Social Responsibility by Coombs, W. Timothy -- Read -- Imperial Library of Trantor

Index

Cover Title page Copyright page Dedication Acknowledgments 1 Conceptualizing Corporate Social Responsibility

Corporate Social Responsibility: Seeking Parameters Benefits and Costs of CSR Winning and Sustaining Support for CSR Other Conceptual Questions about CSR Conclusion

2 Strategic CSR

3 CSR Scanning and Monitoring

Issues Management Scanning and CSR Monitoring and CSR Scanning and Monitoring in Concert Stakeholder Engagement’s Role in Scanning and Monitoring Conclusion and Critical Questions

4 Formative Research

Researching Stakeholder Expectations for CSR The Counterbalance: Corporate Concerns Conclusion and Critical Questions

5 Create the CSR Initiative

Selecting the CSR Initiatives: Appreciating the Contestable Nature of CSR Differing CSR Expectations among Stakeholders What Constitutes CSR? The “Right Amount” of CSR When Employees Challenge CSR: Considering Internal Stakeholders Preparing for Negative Stakeholder Reactions: Message Mapping Developing CSR Objectives Conclusion and Critical Questions

6 Communicate the CSR Initiative

CSR Promotional Communication Dilemma Communication Channels for CSR Messaging The Overall CSR Promotional Communication Strategy Conclusion and Critical Questions

7 Evaluation and Feedback

Evaluation Stakeholder Engagement in the Evaluation Process Feedback Conclusion and Critical Questions

8 CSR Issues

Overarching Concerns for CSR Initiatives Responsibility for CSR Initiatives Limitations from Industry, Culture, and Law Parting Thoughts

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