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Index
DEDICATION
PREFACE
INTRODUCTION The Making of a Master Strategist
CHAPTER 1 Look Forward, Reason Back
CHAPTER 2 Make Big Bets, Without Betting the Company
CHAPTER 3 Build Platforms and Ecosystems—Not Just Products
CHAPTER 4 Exploit Leverage and Power—Play Judo and Sumo
CHAPTER 5 Shape the Organization around Your Personal Anchor
CONCLUSION Lessons for the Next Generation
NOTES
INDEX
ABOUT THE AUTHORS
ALSO BY MICHAEL A. CUSUMANO AND DAVID B. YOFFIE
CREDITS
COPYRIGHT
ABOUT THE PUBLISHER
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