Technical Blogging (For Juan Martinez) by Cangiano, Antonio -- Read -- Imperial Library of Trantor

Index

Technical Blogging Table of Contents What readers are saying about Technical Blogging Acknowledgments Introduction

What Is Technical Blogging? Blogging Isn’t Dead Blogging as a Megaphone Blogging as a Conversation Bloggers with Benefits How to Get the Best Out of This Book

Part 1: Plan It Chapter 1: What Kind of Blog Are You Going to Run?

1.1 Solo vs. Collective 1.2 General vs. Niche 1.3 Pundit vs. Instructional 1.4 Business Blogs 1.5 What’s Next

Chapter 2: A Rock-Solid Plan for Your Blog

2.1 Define Your Blog’s Main Topic 2.2 Analyze the Size of Your Niche 2.3 Give Readers a Compelling Reason to Stick Around 2.4 Set Goals for Your Blog 2.5 Choose and Register a Domain Name 2.6 What’s Next

Part 2: Build It Chapter 3: Setting Up Your Blog

3.1 Choose Your Blogging Software and Hosting 3.2 Configure Your Domain Name 3.3 Install WordPress 3.4 Configure WordPress 3.5 Enhance WordPress with Plugins 3.6 What’s Next

Chapter 4: Customizing and Fine-Tuning Your Blog

4.1 Pick a Professional Theme 4.2 Enable Tracking of Your Site’s Visitors 4.3 Customize Your Sidebar 4.4 Encourage Social Media Sharing 4.5 Win Over Subscribers 4.6 Don’t Get in Trouble—Use Disclaimers 4.7 Master On-page SEO with Platinum SEO 4.8 Performance Considerations 4.9 Enable Code Highlighting in Your Posts 4.10 What’s Next

Chapter 5: Creating Remarkable Content

5.1 Content Is King 5.2 Write for the Web 5.3 Can Linkbaiting Be Ethical? 5.4 Write Catchy Headlines 5.5 Develop Your Own Voice 5.6 Where to Find Ideas for Your Posts 5.7 Case Study: Math-Blog.com’s Headlines 5.8 Get Readers to Explore Your Content 5.9 Copyright Matters 5.10 Back Up Your Content 5.11 What’s Next

Chapter 6: Producing Content Regularly

6.1 What’s the Post Frequency, Kenneth? 6.2 Consistency Is Queen 6.3 What Days Should You Post On? 6.4 Schedule Time to Blog 6.5 Manage Your Time with the Pomodoro Technique 6.6 Survive Writer’s Block 6.7 Get Others to Write for You 6.8 What’s Next

Part 3: Promote It Chapter 7: Promoting Your Blog

7.1 Market It and They Will Come 7.2 Correct a Self-Sabotaging Mindset 7.3 Perform On-page and Off-page SEO 7.4 Not All Links Are Created Equal 7.5 Guest Blog on Other Blogs 7.6 Other Forms of Article Marketing 7.7 Participate in the Community 7.8 Leverage Foreign Blogs 7.9 The Dark Side of Link Building 7.10 Promote Your Articles on Social Networks 7.11 Promote on Technical Social News Sites 7.12 Case Study: ProgrammingZen.com’s Referral Traffic 7.13 What’s Next

Chapter 8: Understanding Traffic Statistics

8.1 Baseline vs. Spike Traffic 8.2 Key Site Usage Metrics You Need to Consider 8.3 Interpret Visit Quantity and Quality 8.4 Where Do They All Come From? 8.5 Analyze Google Analytics and Clicky Statistics 8.6 Keep Track of Your Blog’s Growth 8.7 What’s Next

Chapter 9: Building a Community Around Your Blog

9.1 Engage Readers 9.2 Supplement Your Blog with Community Tools 9.3 Forms of Criticism 9.4 Your Mantras When Dealing with Criticism 9.5 What’s Next

Part 4: Benefit from It Chapter 10: Making Money from Your Blog

10.1 Common Monetization Strategies 10.2 Make Money with Ads 10.3 Make Money with Sponsors 10.4 Make Money with Affiliate Offers 10.5 Make Money with Other Monetization Strategies 10.6 Case Study: My Monthly Income 10.7 What’s Next

Chapter 11: Promoting Your Own Business

11.1 A Checklist for Company Blogs 11.2 Identify and Understand Your Readers 11.3 Craft Your Content for Your Prospective Customers 11.4 Convert Readers into Customers 11.5 What’s Next

Chapter 12: Taking Full Advantage of Your Blog

12.1 Improve Your Skills 12.2 Advance Your Career 12.3 Obtain Freebies 12.4 Prepare for Success 12.5 Other Benefits for Startups 12.6 What’s Next

Part 5: Scale It Chapter 13: Scaling Your Blogging Activities

13.1 Scale Your Blog Vertically 13.2 Hire a Team of Bloggers 13.3 Build Your Blogging Empire 13.4 What’s Next

Chapter 14: Beyond Blogging: Your Strategy for Social Media

14.1 Define a Social Media Strategy 14.2 Select the Social Networks You Intend to Target 14.3 Create Your Social Media Profiles 14.4 Cross Promote Your Site and Social Properties 14.5 Post Frequently and Interact with Your Followers 14.6 What’s Next

Chapter 15: Final Words of Advice

15.1 Try It Out 15.2 Blogs to Follow 15.3 Keep in Touch

Appendix 1: Bibliography