KaChing · How to Run an Online Business that Pays and Pays by Comm, Joel -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Foreword Introduction Chapter 1 - The New Web Order—How the Internet Has Brought Opportunity to Everybody

So, Just How Easy Is It to Begin Building a Web Site? From Blogging to KaChing

Chapter 2 - Your Uniqueness Equals Cash

Choosing Your Niche The Value of Your Niche—How Keywording Can Boost the Price of Your Passion Niches Are Nice, but Micro-Niches Create Nicer KaChings You’re Not That Unique—Building Your Community The Seven Keys to Success

Chapter 3 - Content Is Not King ... It Is KaChing!

You Don’t Have to Be a Writer to Write Valuable Content Seven Content Types that Go KaChing It’s Not Just What You Say, It’s How You Say It Ghost and Guest Writers Turning Your Content into KaChing

Chapter 4 - Information Products—Seeing Your Knowledge

Creating Killer Ideas for Your Information Products Creating the Product Writing Copy that Sells Recruiting Your Affiliate Sales Team Add a Shopping Cart to Your Site The Big Launch!

Chapter 5 - Earning from Affiliate Programs

So, What Exactly Is an Affiliate? Choosing Merchants that Match Your Market Choosing the Products that People Want Strategies for Affiliate Success What the FTC’s Guidelines Mean for Affiliates

Chapter 6 - Membership Sites—Turning Your Internet Business into a Passive ...

What Is a Membership Site? What Do Online Membership Sites Have to Offer? Pricing Your Membership: How Much Is Too Much? Creating Your Membership Site the Easy Way

Chapter 7 - Coaching Programs

What Is Coaching? Strategies for Branding How to Do PR for Mass Impact Getting Started: Low-End Coaching Kicking It Up: High-End Coaching

Chapter 8 - Case Studies

Content Sites Affiliate-Supported Sites Information Products Subscription Sites Branding Coaching

Conclusion Index