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Index
Preface: Why You Are Reading This Book
Introduction: Surprise
PART ONE
WHO IS AN ENTREPRENEUR? THREE MYTHS
1. Myth #1
Entrepreneurs Must Be Innovators
2. Myth #2
Entrepreneurs Must Be Experts
3. Myth #3
Entrepreneurs Must Be Young
PART TWO
RUNNING AWAY FROM THE CROWD
4. Why the Best Entrepreneurs Seem Crazy
5. Why the Best Ventures Seem Worthless (or Impossible, or Stupid
PART THREE
WHEN ADVERSITY MEETS REWARD
6. If You Can’t Stand the Heat
Why Every Entrepreneur Faces Adversity
7. Some Kitchens Are Hotter Than Others
Succeeding When the Environment
Is the Enemy
8. Solving Burning Problems
When Adversity
Is the Opportunity
9. Personal Gain
How the Chimpanzee Got His Bananas Back from the Gorillas
PART FOUR
MAKING SENSE OF IT ALL
10. Perceiving Extraordinary Value
11. Creating Extraordinary Value
12. Capturing Extraordinary Value
Conclusion: “A Crack, Jerk, and a Leap”
Implications for Leaders, Entrepreneurs, and the Rest of Us
Notes
Index
Acknowledgments
About the Author
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