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Index
Note To the Reader From Joel Comm
Foreword By Michel Fortin
Introduction
Chapter 1: The Magic Building Blocks of Sales Copy That Sells Your Products Like Crazy
Chapter 2: Headlines That Grab Readers by the Eyeballs and Suck Them into Your Message
Chapter 3: Magic E-Mails That Make More Money
Chapter 4: How to Write Bullet Points That Virtually Force Your Prospects to Buy
Chapter 5: The Triangular Vise-Grip That Sells More: Irresistible Offers, Risk Reversal, and Powerful Closes
Chapter 6: The Most Explosive Tactics for Making More Sales, More Often, with Less Human Effort Than You Ever Dreamed Possible
Chapter 7: The Secret Way to Attract a Flood of Web site Visitors as Easily as Turning on a Water Spigot
Chapter 8: The Secrets of Getting Your Prospects So Excited About You They’ll FIGHT for the Privilege of Buying Your Stuff
Chapter 9: Putting It All Together: Secrets of Writing Blockbuster Copy (by Watching Movies)
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