Make Elephants Fly by Hoffman, Steven S. -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Table of Contents Dedication Captain’s Log SECTION ONE The Essence of Innovation

1. Innovation Vector 2. Technology Isn’t the Answer 3. Inventive Ecosystems 4. Watch the Waves 5. Copying vs. Creating

SECTION TWO The Entrepreneurial Approach

6. Think Small 7. Small Teams 8. Small Budgets 9. Small Time 10. Small Scope 11. The Big Opportunity

SECTION THREE Startup Mind-set & Methodologies

12. Challenge Your Beliefs 13. Nothing to Lose 14. Design Innovation 15. Business Model Innovation 16. The Builder’s Trap 17. Targeted Prototypes

SECTION FOUR The Path to Radical Innovation

18. Go to the Core 19. Engage Your Customers 20. Observe 21. Tap Your Ecosystem 22. Data Doesn’t Lie 23. Value over Money

SECTION FIVE Innovating Inside Organizations

24. Fear Factor 25. Culture of Innovation 26. What Did You Learn? 27. Going Down in Flames 28. Unblock the Path 29. Align Motivations

SECTION SIX Breaking Through Barriers

30. Velocity and Organization 31. Iteration Cycles 32. Lost in the Woods 33. People Power 34. Think Different 35. One Winner

About the Author Appendix. Types and Areas of Innovation Endnotes Newsletters

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