Strategic Corporate Social Responsibility · Stakeholders in a Global Environment by Werther-Jr., William B. -- Read -- Imperial Library of Trantor

Index

Dedication Title Copyright Contents List of Figures Glossary of Terms

Corporate Social Responsibility Terms Strategy Terms

Foreword to the Second Edition Preface

Why Corporate Social Responsibility Matters Corporate Social Responsibility

Plan of the Book The Strategic CSR Web Site: http://www.sagepub.com/StrategicCSR/Notes and References Acknowledgments PART I STRATEGIC CORPORATE SOCIAL RESPONSIBILITY

1. What Is CSR?

Corporate Social Responsibility Corporate Strategy and CSR The Evolution of CSR The Culture and Context A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why Is CSR Important? Why Is CSR Increasingly Relevant Today?

Growing Affluence Ecological Sustainability Globalization The Free Flow of Information Brands

Beyond Trends Questions for Discussion and Review Notes and References

2. Corporate Strategy: A Stakeholder Perspective

What Is Strategy? Competing Strategy Perspectives The Resources Perspective

Limitations of the Resources Perspective

The Industry Perspective

Limitations of the Industry Perspective

A Stakeholder Perspective Prioritizing Stakeholders The Integration of Strategy and CSR

Combining the Resources and Industry Perspectives Integrating CSR

Strategic CSR

A CSR Perspective Core Operations

A Stakeholder Perspective Medium to Long Term A Stakeholder Perspective in Action Questions for Discussion and Review Notes and References

3. How Much Does CSR Matter?

CSR: A Corporate Responsibility?

Milton Friedman Versus Charles Handy

CSR: A Stakeholder Responsibility?

Do Stakeholders Care? Stakeholder Advocacy Intention Versus Reality

The Walmart Conundrum Is Walmart Good for Society?

Prices Suppliers Jobs Competitors Quality and Variety

Walmart Is No. 1 … Today Walmart and Sustainability So How Much Does CSR Matter? CSR in Implementation Questions for Discussion and Review Notes and References

4. The Strategic Context of CSR

CSR Through a Strategic Lens Firm Strategy and the CSR Filter

Competencies Strategy Structure The CSR Filter

A Firm’s Environmental Context The Five Driving Forces of CSR

CSR and Growing Affluence CSR and Ecological Sustainability CSR and Globalization CSR and the Free Flow of Information CSR and Brands

The Market for Social Responsibility

The CSR Price Premium Greenwashing—Abuse of the Market for CSR Strategic CSR

Implementing CSR Questions for Discussion and Review Notes and References

5. Implementation: The Integration of CSR Into Strategy and Culture

The CSR Threshold

Variation Among Companies Variation Among Industries Variation Among Cultures

CSR—An Integral Aspect of the Firm? Implementation: Short to Medium Term

From the Top Down CSR Officer CSR Vision Measurement and Rewards CSR Audit and Report Code of Conduct CSR Ombudsman Organizational Structure

Implementation: Medium to Long Term

Stakeholder Involvement Manage the Message Corporate Governance Corporate Activism

Implementation: Building CSR Into the Organizational Culture

From a Strategic Perspective: Planning From a Firm Perspective: Action

Questions for Discussion and Review Notes and References

PART II CSR: ISSUES AND CASE STUDIES

Part II Structure Issues and Case Studies 6. Organizational Issues and Case Studies

Corporate Charters Federalization Corporate Governance Split CEO/Chair Employee Relations Timberland Executive Compensation Stock Options Shareholder Activism SRI Funds Social Entrepreneurship The Body Shop The Corporation Primark Versus Marks & Spencer Wages McDonald’s Notes and References

7. Economic Issues and Case Studies

Fair Trade Starbucks Finance Citigroup Financial Crisis Countrywide Microfinance Grameen Bank Patents AIDS Product Safety Monsanto Profit One Laptop Per Child (OLPC) Supply Chain Nike Notes and References

8. Societal Issues and Case Studies Accountability ISO 26000 Compliance Paper Versus Plastic Environmental Sustainability e-waste Ethics Ethics and Compliance Officers Media CNN NGOs Product (RED) Religion Islamic Finance Stakeholder Relations Ben & Jerry’s Notes and References

Subject Index Company Index About the Authors

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