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Index
Cover
Title Page
Copyright
Dedication
Contents at a Glance
Contents
About the Author
About the Technical Reviewer
Acknowledgments
About This Book
CHAPTER 1: Where to Begin
Name Your Blog
What to Blog About
Family
Personal Experience or Journey
Specific Cause or Event
Business
Multiple Authors
Writing Good Content
Check Spelling and Grammar
Stay Focused
Use Keywords
English and Writing
Blog Design
Summary
CHAPTER 2: Blog Layout and Design
Using Color
Using Fonts
Organization
Organize Information
Separate Blogs
Unclutter Your Sidebars
Layout Design Tips
Images and Animation
Screen Resolution
Browser Differences
Blog Design Templates
Summary
CHAPTER 3: Let's Blog
Which Blog Platform Should You Use?
Cost
Ease of Use
Scalability
Help
Features
In a Nutshell
Naming Your Blog
Using Blogger
Examining the Dashboard
Profile
View Blog
New Post
Edit Posts
Settings
Design
Monetize
Reading Lists
Other Stuff
Create Your First Post
Using TypePad
Design
Examining the Dashboard
Quick Compose
Manage My Blog
Recent Activity
Blogs
Library
Account
Help
Create Your First Post
Using WordPress
Design
Examining the Dashboard
Right Now
Recent Comments
Incoming Links
Your Stuff
What's Hot
QuickPress
Recent Drafts
Stats
Dashboard
My Account
My Blog
Blog Info
Subscribe
Search WordPress.com
Create Your First Post
Summary
CHAPTER 4: More Than Text
Working with Images
Taking Pictures
Saving Pictures
Creating Images
Image Size
Image Resolution and Color Mode
Taking Snapshots
ScreenHunter
Capture Me
Free Resizing and Watermark Programs
Storing Images
Inserting Images in a Sidebar
Using Blogger
Using TypePad
Using WordPress
Using Video
Downloading Video
Editing Video
Using a Screen Recorder
Uploading to YouTube
Add Video Bar to Sidebar
Using Blogger
Using TypePad
Summary
CHAPTER 5: Advanced Blog Design
Blogger's Template Designer
Templates, Adjustments, and Advanced Settings
TypePad's Theme Builder
The WordPress Appearance Menu
Summary
CHAPTER 6: Setting Up a Custom Domain
Terminology
Purchasing a Domain
Domain Mapping with Blogger
Domain Mapping with TypePad
Domain Mapping with WordPress
Summary
CHAPTER 7: Increasing Traffic & Visitor Tracking
Search Engine Optimization
Keywords
Meta Tags
Google Site Submission
Google Webmaster Tools
Using Blogger
Using WordPress
Using TypePad
Search Queries
Crawl Errors
Links to Your Site
Keywords
Sitemaps
Internal Links
Subscriber Stats
HTML Suggestions
Site Performance
Additional Notes
Google Places
Google AdWords
Feeds and Subscriptions
Using Blogger
Using TypePad
Using WordPress
Share Buttons
Visitor Tracking
Using Blogger
Using TypePad
If Using Eiher TypePad or Blogger
Summary
CHAPTER 8: Social Network Integration
Using Twitter
Using Blogger
Using TypePad
Using WordPress
Using Facebook
Using Blogger
Using TypePad
Using Wordpress
Creating a Facebook Page for Business
Creating a Like Box for your Facebook Business Page
Using Blogger
Using TypePad
Using WordPress
Adding a Traditional Facebook Badge for Personal or Business Use
Using Blogger
Using TypePad
Using WordpPress
Using NetworkedBlogs
Using Blogger
Using TypePad
Using WordPrss
Summary
CHAPTER 9: Setting Up Shop
Creating Pages
Share Your Story
Using Blogger
Using TypePad
Using WordPress
Share Your Services
Using PayPal
Add to Cart Buttons
Using Blogger and TypePad
Using WordPress
Buy Now Button
Using Blogger and TypePad
Using WordPress
Summary
CHAPTER 10: HTML/CSS Basics
HTML Tables
HTML Links and Images
HTML Paragraphs
Using CSS with HTML Tags
Using CSS to Modify Your Blog Layout
Summary
CHAPTER 11: Blogging Tips
Where to Find Help
HTML and CSS Problems
Case One: Right Column Disappears
Case Two: Missing Code
Image Problems in Posts
Case One: Floating an Image
Case Two: Image Size
Other Image Issues
Professional Blog Assistance
Blog Design Services
Summary
Index
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