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Index
Cover
Table of Contents
Title Page
Introduction
Part I: Introducing Behavioral Economics: The Science of Making Real-World Choices
Chapter 1: Decoding Behavioral Economics
Chapter 2: Getting Real about Assumptions
Chapter 3: Neuroeconomics: Exploring the Brain for Economic Analysis
Chapter 4: Why Incentives and Markets Matter, but Money Isn't Everything
Part II: Understanding Choice
Chapter 5: Exploring the Limits to Free Choice
Chapter 6: Quick and Simple Heuristics and Real-World Decision Making
Chapter 7: How the Framing of Choices Affects Decision Making
Chapter 8: How Norms, Peers, History, and Culture Influence Choice
Chapter 9: Why Gender, Children, and Age Matter for Economic Analysis
Part III: Growing the Economic Pie: The Economic Importance of Ethics, Well-Being, and Culture
Chapter 10: Why Smart People Pay Taxes, Recycle, and Even Break the Law
Chapter 11: Labor Supply in the Real World
Chapter 12: The Black Box of the Firm: Human Relationships and Productivity
Chapter 13: The Good Economy: How Ethical Behavior Can Grow the Economy
Chapter 14: Why Institutions Matter
Part IV: Then Bubbles and Busts and Inefficiencies Are Possible: Some Behavioral Insights into the Strange World of Economic Reality
Chapter 15: Deciphering Behavioral Finance
Chapter 16: Looking into Recessions and Depressions
Chapter 17: The Art and Science of Happiness: Can You Be Happy without More Money?
Part V: The Part of Tens
Chapter 18: Ten (Or So) Key Public Policy Implications of Behavioral Economics
Chapter 19: Ten (Or So) Experiments in Behavioral Economics
Chapter 20: Ten Decision-Making Lessons from Behavioral Economics
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