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Index
Cover
Introduction
Chapter 1: The Big Data Business Opportunity
The Business Transformation Imperative
The Big Data Business Model Maturity Index
Big Data Business Model Maturity Observations
Summary
Chapter 2: Big Data History Lesson
Consumer Package Goods and Retail Industry Pre-1988
Lessons Learned and Applicability to Today's Big Data Movement
Summary
Chapter 3: Business Impact of Big Data
Big Data Impacts: The Questions Business Users Can Answer
Managing Using the Right Metrics
Data Monetization Opportunities
Summary
Chapter 4: Organizational Impact of Big Data
Data Analytics Lifecycle
Data Scientist Roles and Responsibilities
New Organizational Roles
Liberating Organizational Creativity
Summary
Chapter 5: Understanding Decision Theory
Business Intelligence Challenge
The Death of Why
Big Data User Interface Ramifications
The Human Challenge of Decision Making
Summary
Chapter 6: Creating the Big Data Strategy
The Big Data Strategy Document
Starbucks Big Data Strategy Document Example
San Francisco Giants Big Data Strategy Document Example
Summary
Chapter 7: Understanding Your Value Creation Process
Understanding the Big Data Value Creation Drivers
Michael Porter's Valuation Creation Models
Summary
Chapter 8: Big Data User Experience Ramifications
The Unintelligent User Experience
Understanding the Key Decisions to Build a Relevant User Experience
Using Big Data Analytics to Improve Customer Engagement
Uncovering and Leveraging Customer Insights
Big Data Can Power a New Customer Experience
Summary
Chapter 9: Identifying Big Data Use Cases
The Big Data Envisioning Process
The Prioritization Process
Using User Experience Mockups to Fuel the Envisioning Process
Summary
Chapter 10: Solution Engineering
The Solution Engineering Process
Solution Engineering Tomorrow's Business Solutions
Reading an Annual Report
Summary
Chapter 11: Big Data Architectural Ramifications
Big Data: Time for a New Data Architecture
Introducing Big Data Technologies
Bringing Big Data into the Traditional Data Warehouse World
Summary
Chapter 12: Launching Your Big Data Journey
Explosive Data Growth Drives Business Opportunities
Traditional Technologies and Approaches Are Insufficient
The Big Data Business Model Maturity Index
Driving Business and IT Stakeholder Collaboration
Operationalizing Big Data Insights
Big Data Powers the Value Creation Process
Summary
Chapter 13: Call to Action
Identify Your Organization's Key Business Initiatives
Start with Business and IT Stakeholder Collaboration
Formalize Your Envisioning Process
Leverage Mockups to Fuel the Creative Process
Understand Your Technology and Architectural Options
Build off Your Existing Internal Business Processes
Uncover New Monetization Opportunities
Understand the Organizational Ramifications
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