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Imperial Library
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Index
Cover
Title Page
Copyright
Contents
Introduction: Truth Be Told
1: The Case for Personal Branding
2: Define Your Own Metrics for Success
3: You Are Who You Say You Are
4: The Four Elements of Your Personal Brand
5: Create Your Brand Message and Build Your Digital Assets
6: Rumor Has It
7: Perception Is Reality
8: Let’s Play a Game
9: A Three-Way with a Robot
10: Everyone Is Known for Something
11: You Can Never Be a Prophet in Your Own Land
Epilogue: Your Personal Brand Needs a Growth Strategy
Notes
Acknowledgments
Index
About the Author
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