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Index
Dedication Contents Foreword by John Varvatos Preface PART I: ME
1 A Young Entrepreneur 2 Coming to America 3 Discovering TV and American Culture 4 Discovering Junior Achievement and Learning About the Capitalist Business Model 5 My Early Jobs and Their Influence on Me as an Entrepreneur 6 Who Am I? 7 KISS 8 Learning About Branding and the Music Business 9 I Am an Entrepreneur 10 Gene Simmons Family Jewels 11 Philanthropy/Giving Back
PART II: YOU
12 Who Are You? 13 You—The Me, Inc. Business Model 14 Role Models 15 Vacations, Holidays, and Other Wastes of Time 16 Priorities/Practice What You Preach 17 Single or Married? Career or Family? 18 Brilliant Stupid Ideas/Designing the Right Business Model for You 19 The Importance of Being Able to Sell Yourself and Tell Your Story 20 Speak English 21 Women Entrepreneurs 22 Kid Entrepreneurs 23 Failure: What Doesn’t Kill You Makes You Stronger 24 Investing 25 In Summary
Acknowledgments Also by Gene Simmons Copyright About the Publisher
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