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Index
Contents
Preface
Introduction
1. Tobacco in America: From the Early Beginnings and Onward
2. Raising Tobacco: The Hard Work, Risks, and “Perks”
3. The Economics of the Golden Leaf
4. My Walk Down Tobacco Road
5. An Empire That Started with a Camel
6. Adding to the Empire’s Base
7. The Goose That Laid Golden Eggs
8. The Worldwide Empire Begins to Form
9. Before the Fall: Destructive Culture
10. Winds of Change & The Rise of the Empire
11. Uneasy Lies the Head: RJR Tobacco (1960–1989)
12. The First Experiment: Archer Aluminum (1928–1986)
13: Innocents Abroad: Tobacco International (1960–1989)
14. We Can Sell Anything: RJR Foods (1963–1989)
15. Doing Business in Great Waters: Sea-Land (1969–1984)
16. From Yellow to Black Gold: Aminoil (1970–1982)
17. Drilling Deeper in the Oil Patch: Aminoil USA (1976–1984)
18. Fine Wine and Vodka, Perfect with Fried Chicken: Heublein (1982–1987)
19. Bagels, Flowers, and Fruit-of-the-Month: Development Corporation (1980–1984)
20. Report Card on the Imaginative Experiments
21. Early Warnings
22. Be Careful What You Wish For
23. Make Many Promises
24. When You Eat with the Devil . . .
25. This Day Was a Long Time Coming
26. The Reluctant Millionaires
27. Leveraged Buyout: Riding a Tiger
28. KKR Looks to Elsie the Cow for Help
29. RJR Nabisco Gets an Unlikely CEO
30. A Weakened RJR Tobacco Faces the Marlboro Cowboy: RJR Tobacco (U.S.), The Dark Age (1989–1998)
31. Anti-Smoking Reaches a Tipping Point
32. They Also Serve Who Only Stand and Wait: RJR Tobacco International, The Dark Age (1989–1998)
33. That’s How the Cookie Crumbles: Nabisco, The Dark Age (1989–2000)
34. Dark Age Winners and Losers—The Final Score: The Dark Ages Critique
35. Camels and Oreos Don’t Mix
36. RJR Tobacco Closes a Forty-Year Circle
37. TI Gets a Surprising New Owner: RJR Tobacco International/Japan Tobacco International Renaissance (1999–2016)
38. For Oreos and Ritz: A Turbulent Flight, but a Soft Landing
39. When the Dust Settled, Who Won? Who Lost? And How Much?
40. What If? An Alternate History (1949–2017)
41. Origin: The Cowboy Rides into Town
42. The Cowboy Captivates the World
43. Philip Morris Strikes a Nearly Mortal Blow
44. Spreading the Wealth
45. Smoking Illnesses—A Burden to Society: Master Settlement Agreement
46. Tobacco Growers Settlement: Farmers Go for a Double Dip
47. Smoking: A Health and Money Conflict
48. The “Reluctant” Executive: Nancy Holder
49. The Outsider: Locke Newlin
50. The Internationalist: Tom McCoy
51. Lessons Learned
Afterword
Acknowledgments
References
About the Author
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