Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Dedication & Copyright
Table of Contents
About the Author
CHAPTER ONE Business Basics
Getting Started
Contract vs. Noncontract Photography
Pricing Information
Continuing Education and Resources
Mission Statement
Clients for Life
CHAPTER TWO Advertising
Direct Marketing
Mailers
Mailing List
First Mailing
Second Mailing
Radio Advertisements
Cable Advertisements
Displays
High School Representatives
Rewards
Web Sites
CDs
T-Shirts
Postcards
Yellow Pages
Contests
In Conclusion
CHAPTER THREE Booking the Appointment
The Consultation
Appointment Confirmation Mailer
Telephone Skills
Hold
Question List
E-Mail Follow-Ups
Client Envelope
Senior Client Information Form
Session Fees
CHAPTER FOUR Day of the Appointment
Studio Atmosphere
Environment
Psychology of the Teenage Girl
Setting the Mood
Hair
Makeup
Psychology of the Teenage Guy
One on One
Expressions
Makeup
Selling to Mom
The Camera Room
Flattering Your Unique Subject
Full-Figure Subjects
Eyeglasses
Other Problems and Solutions
Clothing
Clothing Consultation
Studio Wardrobe
Jewelry
Accessories
Rain Dates
CHAPTER FIVE Indoor Equipment and Film
Studio Lighting
The Main Light
Fill Light
Accent Lights
The Background Light
Lighting Styles
Broad Lighting
Short Lighting
Profile Lighting
Butterfly/Glamour Lighting
Rembrandt Lighting
Split Lighting
Metering
Case Study
Low Key/High Key Lighting
Ambient Window Lighting
Cameras
Medium Format
Digital
Film Selection
CHAPTER SIX Posing Basics
Head and Shoulders
3/4 and Full Lengths
Hand Posing
Hair
Girls vs. Guys
CHAPTER SEVEN Creating Indoor Sets
Choosing a Backdrop
Selecting Props
Window Light Sets
Creative License
CHAPTER EIGHT Creating Outdoor Sets
Planning
Evaluating the Light
Budgeting
Beach Scene
Locale
Barn Scene
Waterfall
Trellis and Arch Area
CHAPTER NINE Outdoor Lighting and Equipment
Reflector Fill
Flash Fill
Backlighting
Awnings
CHAPTER TEN After the Session
Working with a Lab
Digital Questions
Presenting Previews
The Ellie Vayo Senior Album
Packages
Retouching
Frames
Variety = Bigger Sales
CHAPTER ELEVEN Digital Imaging
Advances
Camera Settings
Selecting Equipment
Scanners
Printers
Digital Specials and Services
CHAPTER TWELVE Conclusion
The Future of Senior Photography
Appendix: Contacts/Suppliers
Index
Other Books from Amherst Media
← Prev
Back
Next →
← Prev
Back
Next →