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Index
IN GRATITUDE CHAPTER ONE THE GROWTH IMPERATIVE Is Innovation a Black Box? The Forces That Shape Innovation Where Predictability Comes From: Good Theory
How Theories Are Built Getting the Categories Right
The Outline of This Book Notes CHAPTER TWO HOW CAN WE BEAT OUR MOST POWERFUL COMPETITORS? The Disruptive Innovation Model Disruption at Work: How Minimills Upended Integrated Steel Companies The Role of Sustaining Innovation in Generating Growth Disruption Is a Relative Term A Disruptive Business Model Is a Valuable Corporate Asset Two Types of Disruption New-Market Disruptions Low-End Disruptions Shaping Ideas to Become Disruptive: Three Litmus Tests Could Xerox Disrupt Hewlett-Packard? Conditions for Growth in Air Conditioners The Potential for Internet Banking Appendix: A Brief Description of the Disruptive Strategies of the Firms in Figure 2-4 Notes CHAPTER THREE WHAT PRODUCTS WILL CUSTOMERS WANT TO BUY? Pomp and Circumstances in Segmenting Markets Using Circumstance-Based Segmentation to Gain a Disruptive Foothold Innovations That Will Sustain the Disruption Why Do Executives Segment Markets Counterproductively?
Fear of Focus Senior Executives’ Demand for Quantification of Opportunities The Structure of Channels Advertising Economics and Brand Strategies
The Dangers of Asking Customers to Change Jobs Notes CHAPTER FOUR WHO ARE THE BEST CUSTOMERS FOR OUR PRODUCTS? New-Market Disruptions: Three Case Histories
The Disruption of Vacuum Tubes by Transistors Angioplasty: A Disruption of Heart-Stopping Proportions Solar Versus Conventional Electrical Energy Extracting Growth from Nonconsumption: A Synthesis
What Makes Competing Against Nonconsumption So Hard?
Threats Versus Opportunities How to Get Commitment and Flexibility
Reaching New-Market Customers Often Requires Disruptive Channels
Retailers and Distributors Need to Grow Through Disruption, Too Customers as Channels
Notes CHAPTER FIVE GETTING THE SCOPE OF THE BUSINESS RIGHT Integrate or Outsource? Product Architecture and Interfaces Competing with Interdependent Architecture in a Not-Good-Enough World Overshooting and Modularization From Interdependent to Modular Design—and Back The Drivers of Reintegration Aligning Your Architecture Strategy to Your Circumstances
Attempting to Grow a Nonintegrated Business When Functionality Isn’t Good Enough Modular Failures in Interdependent Circumstances Appropriate Integration
Being in the Right Place at the Right Time Notes CHAPTER SIX HOW TO AVOID COMMODITIZATION The Processes of Commoditization and De-commoditization Core Competence and the ROA-Maximizing Death Spiral Good Enough, Not Good Enough, and the Value of Brands A View of the Automobile Industry’s Future Through the Lenses of This Model Appendix: The Law of Conservation of Attractive Profits Notes CHAPTER SEVEN IS YOUR ORGANIZATION CAPABLE OF DISRUPTIVE GROWTH? Resources, Processes, and Values
Resources Why Those with the Right Stuff Are Often the Wrong People Processes Values
The Migration of Capabilities Selecting the Right Organizational Home for a New Disruptive Business Creating New Capabilities
Creating Management Bench Strength Making New Processes Creating New Values
Buying Resources, Processes, and Values The Costs of Getting It Wrong
Bank One’s Wingspan F.W. Woolworth and Discount Retailing
Notes CHAPTER EIGHT MANAGING THE STRATEGY DEVELOPMENT PROCESS Two Processes of Strategy Formulation The Crucial Role of Resource Allocation in the Strategy Development Process An Illustration of Resource Allocation in Strategy Making: The Case of Intel Match the Strategy-Making Process to the Stage of Business Development Managing Two Fundamentally Different Strategy Processes: A Rare and Tricky Skill Points of Executive Leverage in the Strategy-Making Process
Create a Cost Structure that Finds the Right Customers Attractive Accelerating the Emergent Strategy Process Managing the Mix of Emergent and Deliberate Strategies
Notes CHAPTER NINE THERE IS GOOD MONEY AND THERE IS BAD MONEY The Death Spiral from Inadequate Growth
Step 1: Companies Succeed Step 2: Companies Face a Growth Gap Step 3: Good Money Becomes Impatient for Growth Step 4: Executives Temporarily Tolerate Losses Step 5: Mounting Losses Precipitate Retrenchment
How to Manage the Dilemma of Investing for Growth Use Pattern Recognition, Not Financial Results, to Signal Potential Stall Points Create Policies to Invest Good Money Before It Goes Bad
Start Early: Launch New-Growth Businesses Regularly While the Core Is Still Healthy Acquire New-Growth Businesses in a Predetermined Rhythm Start Small: Divide Business Units to Maintain Patience for Growth Demand Early Success: Minimize Subsidization of New-Growth Ventures Honda: An Example of Forced Floundering Insurance for When the Corporation Refocuses on the Core
Good Venture Capital Can Turn Bad, Too Notes CHAPTER TEN THE ROLE OF SENIOR EXECUTIVES IN LEADING NEW GROWTH Standing Astride the Sustaining–Disruptive Interface
A Theory of Senior Executive Involvement The Importance of Meddling
Can Any Executive Lead Disruptive Growth? Creating a Growth Engine: Embedding the Ability to Disrupt in a Process
Step 1: Start Before You Need To Step 2: Appoint a Senior Executive to Shepherd Ideas into the Appropriate Shaping and Resource Allocation Processes
Step 3: Create a Team and a Process for Shaping Ideas
Step 4: Train the Troops to Identify Disruptive Ideas
Notes EPILOGUE Who? Me? Use Theory? ABOUT THE AUTHORS
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