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Imperial Library
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Index
Title Page
Copyright Page
Preface
Chapter 1: A Maturing Industry
Talking My Way Into Design
UX Is Still Young
Design Is Subjective...Sort of
Businesses Don’t Critique
Ego and Intuition
A Shift Toward Products
Digital Experiences Are Real Life
Chapter 2: Great Designers Are Great Communicators
Too Many Cooks
Everyone Is a Designer!
The Interface Is Your Interface
There Is No U or X in Team
Communication Matters
Being Articulate Means Success
Becoming a Great Designer
Chapter 3: Understanding Relationships
See Their Perspective
Identifying Influencers
Stakeholder Values
Stakeholder Stories
Build Good Relationships
Chapter 4: Reducing Cognitive Load
Remove Distractions
Anticipate Reactions
Create a Support Network
The Dress Rehearsal
Chapter 5: Listening Is Understanding
Implicit Activities
Explicit Activities
Chapter 6: The Right Frame of Mind
Give Up Control
Check Your Ego at the Door
Lead with a YES
Be Charming
Change Your Vocabulary
Make a Transition
Further Reading
Chapter 7: The Response: Strategy and Tactics
A UX Strategy for Responding
Tactics Are Actions
Chapter 8: The Response: Common Messages
Business
Design
Research
Limitations
Chapter 9: The Ideal Response: Getting Agreement
Getting Agreement
Putting It All Together
Chapter 10: Meeting Adjourned: The After-Party
The Meeting After the Meeting
Follow Up Fast
Apply Filters
Seek Out Individuals
Do Something, Even If It’s Wrong
Chapter 11: Recovering from Disaster
How Is This Possible?
Making Changes You Disagree With
Making Lemonade
The Bank Account of Trust
When You’re Wrong
Painting a Duck
Managing Expectations
Over, but Never Done
Chapter 12: For Nondesigners
The King and the Blind Man
Ten Tips for Working with Designers
Design Project Checklist
A Seat at the Table
Chapter 13: Designing for Vision
Recognizing Our Power
Practicing Creativity
Making It Happen
Making Stuff Up
Taking Your Ideas to the Right People
More Than Pixels
Index
About the Author
Footnotes
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