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Index
Cover
Copyright
Contents
Acknowledgments
About the Author
Introduction
What to Expect
Images Are Critical in Buying Decisions
The Role of the Photographer
Image Capture and Terminology
1. People Vs. Products
People
Products
People with Products
2. Art Vs. Commercial
3. Light and Lighting
Light
Lighting
Qualities of Light
Feature: Exposure Vs. Lighting
Color Temperature
Feature: White Balance Vs. Gray Balance
Hard or Soft
Intensity
Metering the Light
Reflected-Light Metering
Incident-Light Metering
4. Lighting Tools
Studio Strobes
Modeling Lights
Types of Studio Lights
Continuous Lights
Light Modifiers
Soft Light
Hard Light
Bouncing the Light
Blocking the Light
Cutting the Light
Grip and Support Equipment
5. Principles of Lighting Products
Basic Light Functions
Main Light
Fill Light
Background Light
Accent Light
Feature: The Size of the Light
Types of Light Sources
Soft Sources
Hard Sources
Reflected Sources
The Angle of the Light
0 Degrees
45 Degrees
90 Degrees
Backlight
Feature: Determine the Composition, Add the Light
Top Light
Determining the Correct Angle
The Subject is the Active Player
Reflecting on the Surface Qualities of Your Subject
Diffused Reflection
Direct (or Specular) Reflection
Polarized Reflection
No Reflection
Separating the Subject
Feature: Watch for Tangents
The Basic Setup
Capture and Exposure
6. Techniques for Single Products
Case Study 1: Paper Products
How It Was Done
Case Study 2: Embossed Foil Paper
How It Was Done
Case Study 3: Exposing for a Digital Screen
How It Was Done
Case Study 4: Martini Glass (Black-Line Effect)
How It Was Done
Case Study 5: Martini Glass (Black-Line Effect with Prop)
How It Was Done
Case Study 6: Martini Glass (White-Line Effect)
How It Was Done
Case Study 7: Lit Candle with Embossed Metal Lid
How It Was Done
Case Study 8: Engraving on Shiny Metal
How It Was Done
Case Study 9: Black on Black
How It Was Done
Case Study 10: White on White
How It Was Done
Case Study 11: Shoes on a White Background
How It Was Done
Case Study 12: Decorative Mirror
How It Was Done
Case Study 13: Shooting with a Light Tent
Case Study 14: Vodka Bottle with Hot Shoe Flash
Case Study 15: Lipstick with Hot Shoe Flash
7. Putting It All Together
Case Study 16: Lighting Multiple Products
The Problem
The Solution
Case Study 17: Multiple Products on Black
The Problem
The Solution
Feature: Sculpting with Light® Sequence
Case Study 18: Simulated Sunlight with One Light
The Problem
The Solution
Feature: Sculpting with Light® Sequence
Case Study 19: Gold Leaf Wine Bottle Label
The Problem
The Solution
Feature: Sculpting with Light® Sequence
Case Study 20: Computer Station
The Problem
The Solution
Case Study 21: Engraved Labels
The Problem
The Solution
Feature: Sculpting with Light® Sequence
Case Study 22: Mixed Textures
The Problem
The Solution
Feature: Sculpting with Light® Sequence
Case Study 23: Rolleiflex Tlr
The Problem
The Solution
Feature: A Time for Postproduction
Case Study 24: A Final Challenge
The Problem
The Solution
Feature: Sculpting with Light® Sequence
Conclusion
Resources
Index
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