The Four · the Hidden DNA of Amazon, Apple, Facebook, and Google by Galloway, Scott -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Dedication Contents Chapter 1: The Four

The Four Horsemen State of Affairs Show Me the Trillions Safety in Hatred So What? Alexa, Who Is Scott Galloway?

Chapter 2: Amazon

Hunters and Gatherers Our Consuming Capitalist Selves The Soon‑to‑Be Wealthiest Man on the Planet Zero Sum Storytelling → Cheap Capital Cheap Capital → 100x Risks Red, White, and Blue Sell the Picks Stores “Alexa, How Can We Kill Brands?” Amazon the Destroyer World Domination Race to a Trillion Some Big-Ass Losers Here Other Losers: The Unremarkable So . . . Is Every Retailer (and Its Employees) Screwed?

Chapter 3: Apple

Double Standard The Sacred and the Profane Closer to God The Luxury of Time Scarcity Tech’s Good-Looking Corpse Vision(less) The Builder King Chutes, Ladders, and Moats What Might Be Next Denting the Universe

Chapter 4: Facebook

Covet Connecting and Loving Watching and Listening The Benjamin Button Economy Brains, Brawn, and Blood Duopoly Head Fake Insatiable Oil Clicks vs. Responsibility Platform Utopia/Dystopia

Chapter 5: Google

Good to Know Prayer Trust Minority Report The Old God NY(low)T About.com Enter the New God

Chapter 6: Lie to Me

Con #1: Steal and Protect Con #2: Not Stealing, Just Borrowing Information’s Price Tag The Key to a Great Con

Chapter 7: Business and the Body

Gray Matter Bighearted Erogenously Yours The Horsemen and the Body Framework Business Growth and Biology

Chapter 8: The T Algorithm

1. Product Differentiation 2. Visionary Capital 3. Global Reach 4. Likability 5. Vertical Integration 6. AI 7. Accelerant 8. Geography

Chapter 9: The Fifth Horseman?

Alibaba Tesla Uber Walmart Microsoft Airbnb IBM Verizon/AT&T/Comcast/Time Warner

Chapter 10: The Four and You

Success and the Insecurity Economy Personal Success Factors Go to College Certification The Accomplishment Habit Get to a City Pimp Your Career Boom(er) Equity and the Plan Serial Monogamy Stay Loyal to People, Not Organizations Manage Your Career Seeking Justice Regression to the Mean Go Where Your Skill Is Valued Sexy Job vs. ROI Strength Ask for and Give Help What Part of the Alphabet Are You? Botox Long/Short Tail The Myth of Balance Are You an Entrepreneur?

Chapter 11: After the Horsemen

Purpose

Acknowledgments Illustration Credits Notes Index

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