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Imperial Library
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Index
Title Page
Copyright Page
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The Book at a Glance
Foreword
Introduction
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Part I: The E-Myth and American Small Businesses
Chapter 1: The Entrepreneurial Myth
Chapter 2: The Entrepreneur, the Manager, and the Technician
Chapter 3: Infancy: The Technician’s Phase
Chapter 4: Adolescence: Getting Some Help
Chapter 5: Beyond the Comfort Zone
Chapter 6: Maturity and the Entrepreneurial Perspective
Part II: The Turn-Key Revolution: A New View of Business
Chapter 7: The Turn-Key Revolution
Chapter 8: The Franchise Prototype
Chapter 9: Working On Your Business, Not In It
Part III: Building a Small Business That Works
Chapter 10: The Business Development Process
Chapter 11: Your Business Development Program
Chapter 12: Your Primary Aim
Chapter 13: Your Strategic Objective
Chapter 14: Your Organizational Strategy
Chapter 15: Your Management Strategy
Chapter 16: Your People Strategy
Chapter 17: Your Marketing Strategy
Chapter 18: Your Systems Strategy
Epilogue: Bringing the Dream Back to American Small Business
Afterword: Taking the First Step
Conclusion
About the Author
Special Bonus Reminder
A Small Favor
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