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Index
Halftitle Page
Title Page
Copyright Page
Acknowledgments
Contents
Introduction: Growing a Farm
Chapter One: DREAM IT Strategic Planning
Whole Farm Planning
Human Resources
Creating an Identity for Your Farm
Natural Resources
Building the Whole Farm Plan
Dream It: Putting It All Together
Goodfoot Farm
Slow Hand Farm
Chapter Two: DO IT Farm Infrastructure, Labor, and Energy
Equipment and Infrastructure
Season-Extension Equipment for Vegetables and Berries
Irrigation Equipment and Infrastructure
Farm Labor
Farm Energy
Do It: Putting It All Together
Good Work Farm
Kiyokawa Family Orchards
Chapter Three: SELL IT Markets and Marketing
What Is a Market?
Marketing Strategy
Direct Market Techniques for Small Farms
Sell It: Market Planning
Keys to Success
Urban Buds: City Grown Flowers
Vanguard Ranch
Chapter Four: MANAGE IT Business Management for the Farm
Goal Setting and Budgeting
Record Keeping
Financial Statements
Analysis
Manage It: Putting It All Together
Blue Fox Farm
Chapter Five: GROW IT Managing the Whole Farm Ecosystem
Planning and Intervention
The Farm Ecosystem
Managing the Farm Ecosystem
Key Practices in Sustainable Agriculture
Grow It: Putting It All Together
Sweet Home Farms
Rainshadow Organics
Chapter Six: KEEP IT Entrepreneurship, Family Business Dynamics, and Managing Risk
Entrepreneurship
Business Structures
Family Business Dynamics
Licenses and Regulations
Reality Check: Risk Management
Running a Small Farm Business
The Authors
Appendix: The Farm Plan
Source Citations
Resources
Metric Conversion Chart
Index
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