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Index
Cover
Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Copyright Page
Dedication
Contents
Acknowledgments
Prologue: Red Thread Thinking
Introduction: Innovation Is Not Just a Good Idea
RED THREAD 1 INNOVATIONIT’S ALL IN YOUR HEAD
1 A Significant Change of Mind
2 Stop Brainstorming and Take a Shower
RED THREAD 2 EVERYTHING OLD IS NEW
3 Get Clued In on the Real Story
4 Stop Crying over Spilt Milk Because the Glass Is Still Half Full
5 They Made It; We Borrow It
RED THREAD 3 CONSUMERS—THE STRANGEST ANIMALS IN THE ZOO
6 We Think, Therefore We Innovate
7 The Footprint of Behavior and How to Find It
8 Emotional Memory— the Culture Tattoo
RED THREAD 4 WHAT YOU SEE IS WHAT YOU GET
9 Simple Is Smarter and Always Will Be
10 Good Things Come in Great Packages
11 Draw Me a Story
RED THREAD 5 THE FORCE OF PASSION
Emotion and Reason
Epilogue: Where Innovators Can Take Capitalism
APPENDIX A Keeping Abreast of What’s New
APPENDIX B Discussion & Question Guide for Cat Research
Index
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