Marshall McLuhan's Mosaic by Lamberti, Elena -- Read -- Imperial Library of Trantor

Index

Cover Page Title Page Copyright Page Dedication Acknowledgments Contents Prologue

‘April is the cruellest month …’ Look Backward, Enquire Farther

1. A Renewed Approach to Marshall McLuhan’s Poetics

From Figure to Ground What Was THAT? McLuhan’s ‘Little Point’ Pointing to Action: This Book Digging the Ground Hey, Marshall McLuhan, What Were You Doin’? Oh, What a Seer He Was! The Electric/Eclectic Humanist Learning the Grammar Post-literate ‘Paideia’ From Integral Awareness to Storytelling

Part One: The Mosaic

2. Towards Post-Secondary Orality: The Mosaic

Embodying McLuhan Casting the Hybrid Substantial Discontinuity What’s in a Probe? Playing with Form Render Not Narrate McLuhan’s Interactive Mosaic or Post-Secondary Orality

3. Thus Spoke the Oracle

Oracular Pronouncements Interfacing Orality and Literacy Performative Storytelling

4. Let the Guru Resound

The Gurus’ Guru Redefining Space Holistic Mosaic: Western Science, Eastern Philosophies Touch-A Touch-A Touch the Guru

5. A Conscious Modernist Craftsman

A Pioneer of (New) Modernist Studies Universal Quest, Fragmented Rendering To Make You Feel: Probing through Language

6. The Hyper-Language of the Media ‘Fan’

Media Fan or Grammarian of Media? Hypertexting the Mosaic De-hypertexting the Mosaic Electrifying Hybrid

Part Two: Modernist Ascendancies

7. McLuhan and Media Studies

Labelling the Media Theorist Evolutionary Grammarian A Political Thomist A Classic Modernist

8. From Literature to Media Studies

Conscious Planning Practical Mystics From Renaissance to Modernism On a Mission

9. Ford Madox Ford: ‘Not Mere Chat’

Literature Matters An Imaginative Writer Things, Not Words Comparing Strategies Rendering Change Ford’s The Fifth Queen: Probing the Making of the Gutenberg Galaxy

10. James Joyce: Vivisecting Society

Applied Joyce Sci-Fi Phantasmagoria Grotesque Vivisection Newspaperwise Attack

11. Ezra Pound: Pursuing Persuasion, Translating Cultures

Epical News From Old to New Learning (Ideo)Grammatic Baedeker Totalitarian Craft?

12. Wyndham Lewis: Blasting Time, Blessing Space

A Proto-postmodernist From Time to Space Experiencing Arrest Counterblastings

Part Three: Applied Mcluhan

13. Literature and Media: A Round Trip

Engaging with or Applying McLuhan? ‘Visual Literate’ Forms Masking the Guru Actual Sci-Fi Rear-View Mirrors Performing Presence Pathological Narcissuses Charismatic Flesh

Epilogue: Witty Fool or Foolish Wit?

Merging Right and Left Coda: Enters the Fool, Exit All Others

Notes Bibliography Index