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Index
Cover
Title
Copyright
Contents
Author’s preface
Introduction
Chapter 1: Economic Mega-trends until 2020
Chapter 2: Strategic and Structural Success Factors
Chapter 3: Building and Executing Marketing Excellence
Chapter 4: Human Resources Wisdom for the Future
Chapter 5: Acquisitions as a Way to Grow
Chapter 6: Tips for Executive Survival and Advancement in Emerging Markets
Chapter 7: Best Practices for Medium-sized Firms Going Regional or Global
Chapter 8: Strategic and Business Economic Outlooks by Region
Chapter 9: Selected Economic Risks Executives Should be Aware of
Epilogue
Bibliography
About the Author
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