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Index
Title page
Copyright Page
Table of Contents
INTRODUCTION – THE BIG, BOLD PROMISE
SECTION 1 – TIPS TO BRAND YOUR EMAIL LIST
SECTION 2 – TIPS TO CREATE A COMPELLING LEAD MAGNET
SECTION 3 – TIPS TO CAPTURE & CONVERT TRAFFIC TO SUBSCRIBERS
SECTION 4 – TIPS TO CREATE A BRAND-BOOSTING WELCOME EMAIL
SECTION 5 – TIPS TO NURTURE NEW SUBSCRIBERS ON AUTO WITH A WELCOME EMAIL SERIES/NURTURE SEQUENCE
SECTION 6 – TIPS TO FILL YOUR EMAIL EDITORIAL CALENDAR
SECTION 7 – TIPS TO MONETIZE YOUR EMAIL LIST
SECTION 8 – TIPS TO MEASURE YOUR EMAIL PERFORMANCE
SECTION 9 – TIPS TO WRITE EMAILS THAT GET CLICKS AND OPENS
SECTION 10 – TIPS TO CREATE EMAIL SYSTEMS
CONCLUSION + NEXT STEPS
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