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Index
Title Page
Copyright Page
Dedication
Contents at a Glance
Table of Contents
About the Authors
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction: From Dorm Room to Board Room: The Growth of Social Networks
I. Getting Started
1. Getting Around Facebook: The Basics
2. Addressing Privacy Concerns
3. Establishing a Corporate Presence
II. Intermediate Marketing Skills
4. Facebook Advertising: How and Why You Should Be Using It
5. Facebook Page Analytics: Tracking Your Success
6. Using Facebook to Develop Communities
III. Getting the Most Out of Advanced Facebook Features
7. The Power of Local: Facebook Places and Deals
8. Socialize Your Website with Facebook Connect and Social Plug-ins
9. Facebook Credits: Social Currency and Your Business
IV. Role Models and Predictions
10. Best in Class Facebook Pages
11. What’s Next for Facebook
Index
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