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Index
Introduction ix
1. No Room for the Mouse 1
2. Silent Partners 31
3. The Blind Leading the Bland 59
4. Peeling the Onion 103
5. The Fisherman's Guide 139
6. Ten Housewives in Des Moines 189
7. Serendipity 231
Acknowledgments
Bibliography
Index
Credits
About the Author
As charming and intelligent as Cowpe was, and as interesting as the parts of the job that I understo
When I worked in England, the way that focus groups were conducted differed from the way they happen
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