The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition · Eradicating Poverty Through Profits by Prahalad, C.K. -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Contents Praise for The Fortune at the Bottom of the Pyramid Preface Guide to Readers About the Author Part I. Private Sector and Poverty: Progress During 2004-2009

Part II. The Original Text of the Book

1. The Market at the Bottom of the Pyramid 2. Products and Services for the BOP 3. BOP: A Global Opportunity 4. The Ecosystem for Wealth Creation 5. Reducing Corruption: Transaction Governance Capacity 6. Development as Social Transformation

Part III. CEO Reactions to the Concept and the Book

Microsoft Bharti Airtel—Empowering the Villages of India Reuters Market Light and The Fortune at the Bottom of the Pyramid Royal DSM ING GlaxoSmithKline Unilever Philips Electronics—Improving Health and Well-Being at the Base of the Pyramid University of Maastricht Acumen Fund

Part IV. Case Studies and CEO Comments

Jaipur Rugs: Connecting Rural India to Global Markets Casas Bahia: Retail for the Poor CEMEX: Homes for the Poor Hindustan Unilever: Lifebuoy Soap Hindustan Unilever: Iodized Salt (Annapurna Salt) Jaipur Foot: Prosthetics for the Poor Aravind Eye Care: The Most Precious Gift ICICI: Financial Services for the Poor ITC e-Choupal: Technology for the Poor Voxiva: Health Alerts for All E+Co: Energy for Everyone Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid

Part V. Video Clips Section I. The Beat Goes On

Section II. The Market at the Bottom of the Pyramid

Casas Bahia: Fulfilling a Dream CEMEX: Innovation in Housing for the Poor

Section III. Known Problems and Known Solutions: What Is the Missing Link?

Section IV. Known Problems and Unique Solutions

Section V. Known Problems and Systemwide Reform

ICICI Bank: Innovations in Finance The ITC e-Choupal Story: Profitable Rural Transformation The EID Parry Story

Section VI. Scaling Innovations

The Voxiva Story Innovations in Energy: E+Co’s Investment in Tecnosol

Section VII. Creating Enabling Conditions for the Development of the Private Sector

Index