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Index
Cover
Title Page
Copyright Page
Contents
Introduction: Odd Adman Out: Who Was Jean Wade Rindlaub?
1 · A Tale of Two Gospels
2 · The Angel in the Marketplace
3 · A Clean Rinse and a Fresh Start: The Magic of Soap
4 · Of Makeovers and Movie Stars
5 · Community Is Correct
6 · Back Home for Keeps
7 · Believe in Betty Crocker
8 · The “New Togetherness,” or How Adwomen Learned to Man Up
9 · The Liking of Ike: Television, Anticommunism, and Magical Thinking
10 · The Power of Positive Thinking
11 · Chiquita Banana and the Politics of Kitsch
12 · A Second Look at the Second Sex
Epilogue: The Service Ideal, Revisited
Acknowledgments
Notes
Index
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