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Index
Cover
Praise for LinkedIn Marketing: An Hour a Day
Acknowledgments
About the Author
Foreword
Introduction
Chapter 1: Get LinkedIn
Social Marketing Is Marketing
Understanding LinkedIn
Using LinkedIn
The Future of LinkedIn
Chapter 2: Weeks 1–2: Get Started on LinkedIn
Week 1: Prepare Your LinkedIn Presence
Week 2: Define Goals and Join LinkedIn
Chapter 3: Weeks 3–6: Ready, Set, Profile
Week 3: Nifty Tools and Ninja Tricks for Creating Your Keyword List
Week 4: Optimize Your Profile and Be Findable
Week 5: Customize Your Profile to Stand Out in the Crowd
Week 6: Utilizing Extra Real Estate
Chapter 4: Weeks 7–9: Use Your Company Profile for Branding and Positioning
Week 7: Creating a Company Profile
Week 8: Adding Products and Services
Week 9: Company Updates, Analytics, and Job Postings—Yours and Others
Chapter 5: Weeks 10–15: Creating and Managing a Network That Works
Week 10: Using LinkedIn’s Add Connections Tool
Week 11: Connecting to Strategic Contacts
Week 12: Using LinkedIn’s People You May Know Feature
Week 13: Managing Your Network
Week 14: Monitoring Your Network
Week 15: Giving and Getting Recommendations from Your Network
Chapter 6: Weeks 16–18: Getting Strategic with Groups
Week 16: Building Your Network with Strategic Groups
Week 17: Creating Relationships with Groups
Week 18: Creating Your Own Group
Chapter 7: Weeks 19–22: Get Strategic with LinkedIn’s “Other” Options
Week 19: Using LinkedIn Answers
Week 20: Using LinkedIn Events
Week 21: Sharing with Applications
Week 22: Exploring Industry-Based and LinkedIn Apps
Chapter 8: Week 23: Putting It All Together
Monday: Use Updates for Inbound Marketing
Tuesday: Use LinkedIn Signal
Wednesday: Create a Powerful Inbound Marketing Connections Strategy
Thursday: Showcase Your Skills in Answers
Friday: Understand 3 and 3
Chapter 9: Optimizing Your Time Using LinkedIn
Getting Started on Your Checklist
Monthly, Daily, and Weekly Checklists
Checklists for Each Day of the Week
Chapter 10: LinkedIn Ads, Labs, Apps, and Tools
LinkedIn Ads
LinkedIn Labs
LinkedIn Mobile
LinkedIn Tools
LinkedIn Third-Party Applications
Chapter 11: LinkedIn and You: Getting Specific
LinkedIn and Job Seekers
LinkedIn for Entrepreneurs
Recruiters, HR Personnel, and Hiring Managers
Legal Professionals
Women on LinkedIn
Real Estate Professionals
Nonprofits and LinkedIn
Some Final Tips on LinkedIn for Marketing
Index
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