Pricing for Profit by Hill, Peter -- Read -- Imperial Library of Trantor

Index

Cover Pricing for profit Title page Imprint Table of contents Acknowledgements Introduction 1. Pricing in context 2. Why is pricing so difficult? 3. The remarkable benefits of getting pricing right 4. How most businesses price and why these methods are wrong 5. Understanding value versus cost 6. Packaging for higher prices 7. Customers don’t always want the cheapest 8. Exploding all of the myths about pricing 9. Using guarantees to get increased prices 10. Discounting 11. Presenting the price properly 12. Directional pricing 13. Dealing with the human factor 14. Getting financial clarity 15. Your action plan 16. The final word on pricing for profit Index Full imprint

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