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Index
Cover Other Books by This Author Title Page Copyright Contents Part One
Chapter One - The Right Thing to Do Chapter Two - How We Got Here
Part Two
Chapter Three - The Master Class: American Express
Part Three
Chapter Four - Strategy #1: Provide Membership Chapter Five - Strategy #2: Have Serious Fun Chapter Six - Strategy #3: Cultivate Partnership Chapter Seven - Strategy #4: Hire Right Chapter Eight - Strategy #5: Create a Memorable After-Experience Chapter Nine - Strategy #6: Build Community Chapter Ten - Strategy #7: Walk the Walk Afterword
Part Four
Appendix A: The Art of Amazement To-Do List Appendix B: Amazement Brainstorm Worksheets
Notes Acknowledgments Index by Subject Index by Company About the Author
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