How to Write Non Fiction by Penn, Joanna -- Read -- Imperial Library of Trantor

Index

Title Page Contents Introduction I. Before you Write: Mindset

1.1 Why write a non-fiction book? 1.2 Can I write a book if I'm not an expert? 1.3 Originality. Or "there are already so many books on the topic" 1.4 Who are you? Personal stories and your writer's voice 1.5 Fear and self-doubt 1.6 The day a non-fiction book changed my life

II. Before you Write: Business

2.1 Types of non-fiction books 2.2 Business models for non-fiction books 2.3 Who is your book for? Identify your target market 2.4 Decide on the topic for your book 2.5 Decide on your book title 2.6 Your author name and pseudonyms 2.7 How long does your book have to be? 2.8 How long will it take to write the book? 2.9 Your perspective on time 2.10 Writing a book proposal

III. Writing and Editing

3.1 Gather and organize existing material 3.2 Research, interviews, surveys and social listening 3.3 Structure and organize the book 3.4 How to write the first draft 3.5 How to dictate your book 3.6 Turn your blog/podcast/videos into a book 3.7 Speed, quality and perfectionism 3.8 Focus and shiny object syndrome 3.9 Writer's block 3.10 Co-writing a non-fiction book 3.11 How to turn a boring book into an engaging read 3.12 Elements of fiction in non-fiction 3.13 Does non-fiction have to be true? 3.14 Legal issues: Using real people, quotes, lyrics, images and citing sources 3.15 Self-editing a book 3.16 How to find and work with professional editors and proofreaders

IV. Publishing and Product Creation

4.1 Your publishing options 4.2 Use different formats to create multiple streams of income 4.3 Non-fiction book covers 4.4 Book formatting for non-fiction: Tables, images, graphical elements 4.5 Pricing your book 4.6 Your book sales description 4.7 Categories and keywords 4.8 Turn your non-fiction book into a multi-media course 4.9 Updating your books over time

V. Marketing Non-Fiction

5.1 Two models of marketing and the importance of mindset 5.2 Book-centered marketing 5.3 Paid advertising for non-fiction books 5.4 Author-centered marketing. The power of a personal brand 5.5 Build your author website 5.6 Build an email list 5.7 Integrate email marketing with your book 5.8 Content marketing for non-fiction books 5.9 My non-fiction marketing journey

Conclusion Need more help on your author journey? Appendix 1: Bibliography Appendix 2: Resources by Chapter About Joanna Penn Other Books by Joanna Penn Acknowledgements Copyright