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Imperial Library
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Index
Cover
Title Page
Copyright
Contents
Prologue “The Company Jewels”
Part One: Sugar
Chapter One: “Exploiting the Biology of the Child”
Chapter Two: “How Do You Get People to Crave?”
Chapter Three: “Convenience with a Capital ‘C’ ”
Chapter Four: “Is It Cereal or Candy?”
Chapter Five: “I Want to See a Lot of Body Bags”
Chapter Six: “A Burst of Fruity Aroma”
Part Two: Fat
Chapter Seven: “That Gooey, Sticky Mouthfeel”
Chapter Eight: “Liquid Gold”
Chapter Nine: “Lunchtime Is All Yours”
Chapter Ten: “The Message the Government Conveys”
Chapter Eleven: “No Sugar, No Fat, No Sales”
Part Three: Salt
Chapter Twelve: “People Love Salt”
Chapter Thirteen: “The Same Great Salty Taste Your Customers Crave”
Chapter Fourteen: “I Feel So Sorry for the Public”
Epilogue: “We’re Hooked on Inexpensive Food”
Dedication
Acknowledgments
A Note on Sources
Notes
Selected Bibliography
Other Books by This Author
About the Author
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