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Index
COVER PAGE
TITLE PAGE
COPYRIGHT PAGE
DEDICATION
CONTENTS
INTRODUCTION
PART ONE: WHY WE CAN’ T COMPETE ABROAD, OR WHAT HAPPENED TO OUR COJONES ?
1 TIME TO WAKE UP
2 STEEL DINOSAUR
3 TARIFFS AND TRAINS: HISTORY’S LAST SPIKE
4 THE MILK MAFIA AND OTHER STORIES
5 WHY MEXICANS DON’T DRINK MOLSON
6 TEAM CANADA AND TEQUILA: THE PITFALLS OF GOVERNMENT TRADE POLICY, PROMOTION AND FINANCE
PART TWO: WHY ALL IS NOT LOST: HOW TO GET FROM BUFFALO TO BEIJING
7 DRAGON SLAYERS AND DEPANNEUR DYNASTIES
8 MULTICULTURAL MEAL TICKET, OR MULTIPLE SOLITUDES?
9 THE MEXICAN LUNCH, OR A MUG’S GAME?
10 A NEW APPROACH TO PARENTING: WHAT GOVERNMENT CAN AND SHOULD DO
SOURCES
ACKNOWLEDGEMENTS
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