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Index
Table of Contents
Foreword
Introduction
Chapter 1: What is a Personal Chef?
The Growing Need for Personal Chefs
What Does a Personal Chef Do?
What Qualities Does a Successful Personal Chef Need?
Where Does a Personal Chef Work?
What Areas Can a Personal Chef Specialize In?
Who Hires Personal Chefs?
Chapter 2: What Education is Required to Become a Personal Chef?
Do You Need a Formalized Education?
What Are My Culinary Education Options?
The Culinary Business Academy
Business Education and Experience
Chapter 3: Developing a Business Plan
Why Do I Need a Business Plan?
The Elements of a Business Plan
Chapter 4: Setting Up a Business Budget
Chapter: 5 What Equipment Does a Personal Chef Need?
Chapter 6: Where Should I Set Up My Business?
Working in Your Client’s Kitchen
Cooking in Your Own Kitchen
Renting a Kitchen Space
What to Consider When Determining Where You Will Work
Chapter 7: Hiring and Training Employees
Finding and Pre-Screening Employees
The Interview Process
Training Employees
Contracting with Professionals
Chapter 8: Catering to the Dietary Needs of Your Clients
Health Related Eating Restrictions
Religious and Culturally Based Dietary Needs
Vegetarian and Vegan Diets
Diets and Weight Loss
Chapter 9: Learning to Cater to Your Client’s Personal Preferences
Chapter 10: Customer Service and Satisfaction
Creating a Customer Friendly Business
What Do I Do When One of My Clients Ends Service?
Customer Service Do’s and Don’ts
Turning Unhappy Customers into Happy Customers
Asking for Referrals
Chapter 11: What Should You Charge?
Overhead and Other Expenses
Credentials, Level of Expertise, and Experience
Specialty Services
Competition in Your Area
Demand in Your Area
Developing Fees for Your Personal Chef Services
Chapter 12: Preparing for the Financial Responsibilities of Being Self-Employed
Leaving Your Current Job to Enter the World of the Business Owner
Benefits and Insurance
Chapter 13: Marketing Your Personal Chef Services
Internet Marketing: Bringing your Business to the Web
Techniques to Avoid When Using Keywords in Your Web Site Content
Other Ways to Use Keywords to Improve Your Search Engine Rankings
Chapter 14: Software and Web Services to Help You Run Your Personal Chef Business
Web Site Creation Tools
CGI Forms and Autoresponder Tools
Visitor Tracking Software
Accounting, Business, and Financial Tools
Chapter 15: Case Studies
Bibliography
Dedication & Biography
Glossary
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