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Index
Cover
Title Page
Copyright
Contents
Preface
Chapter 1: Saving the World: Being True to a Mission
How Will You Save the World?
Medical
Education
The Arts
Service
The IRS Categories
Other IRS Startup Information
The Numbers
Size
Let’s Get Started!
Chapter 2: Before Opening Your Door: Setting Your Nonprofit Up for Success
Incorporating
Bylaws
The All-Important 501(c)(3) Tax Status
Tax Deductible
Public Charity vs. Private Foundation
The Founder’s Role
Board of Directors
Executive Director
Lining Up the Right Professionals
Bookkeeper
Accountant
Lawyer
Auditor
Marketing
IT
Other Professionals
Location
Homebased
Renting Office Space
Other Space Needs
The Next Move
Chapter 3: Board of Directors: Choosing the Right Founding Directors
A Board’s Purpose
Executives
President
Vice President
Treasurer
Secretary
The Rest of the Board
Committees
Board Packets
Board Development
Simple Workshops
Consultants
Board Retreats
Executive Director Review
Board Liability
Youth Board
All-Volunteer Organizations
Fundraising
Board Power
Chapter 4: Finances: Numbers Count, Even for a Nonprofit
Financial Professionals
Bookkeeper
Accountant
Financials for the Business Plan
SWOT Analysis
Startup Funds
The Form 990
Financial Independence
Debt
Budgets
The Small Numbers
Donations
Petty Cash
The Board Treasurer
Audit
The Bottom Line
Chapter 5: The Executive Director: The Nonprofit CEO’s Role in the Organization
Founder as ED
Hiring an ED
ED Job Basics
ED as Chief Fundraiser
Roles and Responsibilities
The ED Relationship to the Board
Succession Plan
Day in the Life of an Executive Director
The Face of the Organization
Chapter 6: Staff: The Fine Balance of Having Enough Staff
The Logistics
EIN
Workers’ Compensation
OSHA
MSDS
Other Workplace Concerns
Postings
Job Descriptions
Smart Staffing
Receptionist
Administrative Assistant
Volunteer Coordinator
Communications Manager
Development Staff
Building Manager
Other Staff
Compensation
Salary
Insurance
Vacation
Sick Leave
Other Leave
Retirement
Volunteer Time
Discounts
The Upshot of Hiring
Chapter 7: Volunteers: Heroes of the Nonprofit Community
The Volunteer
A Program
Applications
Interviews
Volunteer Orientation
Volunteer Tracking Software
Volunteer Appreciation
Membership
Years/Hours of Service
Appreciation Event
Your Volunteers Day-to-Day
Keeping Busy
Numbers
Youth versus Adult
Programs
Program Measurables
Volunteer Heaven
Chapter 8: Equipping Your Nonprofit: Figuring Out What You Need to Run Your Shop and How to Get It
Equipment Choices
Basic Office Equipment
Telecommunications
Other Equipment
Inventory
Inventory Stocking
Tracking Inventory
Vehicles
Security
Beyond the Minimum
Chapter 9: Development: Raising the Funds You Need
Staff
Development Assistant
Membership Coordinator
Special Events Manager
Other Personnel
Donor Databases
Which to Buy?
Types of Donors
Prospects
Individual Donors
Major Donors
Corporate Donors
Foundations
Grant Writing
Events
Earned Income
Annual Appeal
Appeal Letter
Remittance Envelope
Buckslip
Membership
Membership Timing
Planned Giving
Capital Campaigns
Silent Phase
Public Phase
Gift Pyramid
Acknowledgment
Letters
Email
Memorial Donations
In-Kind Donations
Fundraising Is King
Chapter 10: Master of Your Domain: Website Essentials
Mobile Websites
Setting Up a Website
Website Must-Haves
The Homepage
Drilling Down
The Rest of the Site
Contacting You from a Website
The Donate Button
Updating
Marketing Your Website
Your Website URL
Keep ’Em Interested
Choosing a Web Host
Ethical (and Legal) Concerns
Your Website Is Your Friend
Chapter 11: Socially Acceptable: The Unavoidable World of Social Media
The Players
Enews: Traditional Media with a Digital Twist
Blasts
Press Releases
Social Media
Help!
Blogs
Facebook
LinkedIn
Twitter
Instagram
Tumblr
Social Media Strategy
Get Social
Chapter 12: Sustainability and Growth: Keeping Things Going
Strategic Plan
Time Frame
Logistics
Getting It Done
Revisit
Topics for Strategic Plan
Hiring
Capital Campaign Time?
Case Statement
Growing Too Fast
Appendix A: Sample Strategic Plan
The Appliance Museum Strategic Plan 2020–2023
Mission
Vision
Background
Appendix B: Resources for Nonprofits
Associations
State Organizations
Books
Magazines
Websites
Glossary
Index
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