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Index
Contents
Part One: Introduction to Costovation
1. What Costovation Is and Why It Matters
Part Two: Three Traits of Costovation
2. Breakthrough Perspective
3. Relentless Focus: Zoom In!
4. Willingness to Blur Boundaries: Innovating Beneath the Surface
Part Three: Costovation Strategy Playbook
5. Twenty Strategies and Tactics
Part Four: The Greater Context
6. Diagnostic: Seven Signs That Your Industry Is Ripe for Costovation
7. How Costovation Fits in with the Rest of Your Strategy
Checklist for Getting Started
Acknowledgments
Notes
Index
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