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Index
Cover Front Matter 1. UX Optimization Overview 2. What’s a Persona? 3. Types of Personas 4. Why Personas Matter 5. How to Create a Persona 6. Behavioral UX Data 7. UX and Usability Testing Data 8. Putting It All Together: Behavioral UX Data Analysis and Recommendations 9. Putting It All Together: Usability Testing Data Analysis and Recommendations 10. Conclusion: The Big Picture Back Matter
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