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Index
Cover Page
Halftitle Page
Title Page
Copyright Page
Contents
Translator’s Introduction
1. Sign-Function and Class Logic
2. The Ideological Genesis of Needs
3. Fetishism and Ideology: The Semiological Reduction
4. Gesture and Signature Semiurgy in Contemporary Art
5. The Art Auction: Sign Exchange and Sumptuary Value
6. For a General Theory
7. Beyond Use Value
8. Toward a Critique of the Political Economy of the Sign
9. Requiem for the Media
10. Design and Environment or How Political Economy Escalates into Cyberblitz
11. Concerning the Fulfillment of Desire in Exchange Value
Notes
Name Index
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