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Index
Title Page Copyright Page Contents Introduction 1 Honest Self-appraisal
Brutal facts Honest answers A growth mind-set Knowing your market [WIIFM + FMOB + SFW] = differentiation If I can do it, so can you
2 Understanding Your Growth Mind-set and What Makes You Tick
The learning continuum Learning to let go The moment my tick clicked Kick-start your learning curve
3 Opportunities
Re-evaluate Repurpose Reassign
4 Navigating a Course
Vision Mission Values
5 Strategy
Developing a strategy Strategic planning starter checklist
6 Impact
Challenge yourself and dream
7 People vs Talent
Planning Recruitment Talent, not just people Filtering Interviewing Keep track Develop and retain
8 Rhythm and Discipline
Meetings! Letting the car drive itself
9 Marketing
LinkedIn Facebook YouTube Direct mail lives on! Exhibitions vs demonstration days
10 Sales
Sales masterminding The five-step sales process Leads united Knitting it all together
11 Money
Management accounts Success and profit
12 Learn, and Learn Some More 13 Conclusion Learning Resources The Author
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