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Index
Title Page
Copyright Page
Dedication
Acknowledgements
Introduction
ORIENTATIONS TO TEACHING INTERNATIONAL MANAGEMENT BEHAVIOR
OUTLINE OF THE BOOK
A FINAL NOTE
PART 1
CHAPTER 1 - The Global Manager
MANAGING GLOBALIZATION = MANAGING COMPLEXITY
GLOBAL MANAGING STARTS WITH A GLOBAL MINDSET
COMPONENTS AND DOMAINS OF A GLOBAL MINDSET
DEVELOPING GLOBAL MINDSETS IN THEORY AND PRACTICE
GLOBAL LEADERSHIP COMPETENCIES: FROM FOUNDATION KNOWLEDGE TO SYSTEM SKILLS
OPPORTUNITIES FOR GLOBAL MANAGERS
PART 2
CHAPTER 2 - Intercultural Effectiveness in International Management
CULTURE: EASIER TO IDENTIFY THAN DEFINE
THROUGH THE LOOKING GLASS: CULTURE INFLUENCES HOW WE SEE THE WORLD
MAPPING CULTURES
CULTURE IS THE CONTEXT OF INTERNATIONAL MANAGEMENT
CHAPTER 3 - The MBI Model for High Performance
MAPPING TO UNDERSTAND AND DESCRIBE DIFFERENCES
BRIDGING DIFFERENCES THROUGH COMMUNICATION
INTEGRATING TO MANAGE AND BUILD ON THE DIFFERENCES
MBI CREATES RESULTS
CHAPTER 4 - Managing Global Teams and Networks
EFFECTIVE TEAMS
VIRTUAL TEAMS: OVERCOMING THE BARRIERS TO CREATE PERFORMANCE
MANAGING NETWORKS AND SOCIAL CAPITAL
TEAMS IN INTERNATIONAL MANAGEMENT COMBINE THE OLD AND THE NEW
CASE 1 - Monsanto Europe (A)
MONSANTO HISTORY
EUROPEAN REACTION
THE ADVERTISING CAMPAIGN
CASE 2 - Johannes Van Den Bosch Sends An Email
CASE 3 - Disneyland Resort Paris: Mickey Goes to Europe
THE WALT DISNEY COMPANY: A 20TH CENTURY FAIRYTALE
THE MAGIC OF STORIES
EURO DISNEYLAND TO DISNEYLAND RESORT PARIS: MAGICAL STORIES IN EUROPE
THE MARKET PLACE - 2005/2006
2005-2007: DISNEYLAND RESORT PARIS COMES OF AGE
THE SCRIPT FOR THE FUTURE: JOURNEY TO 2015
CASE 4 - Charles Foster Sends an Email (A)
THE PHONE CALL
CASE 5 - The Leo Burnett Company Ltd.: Virtual Team Management
THE LEO BURNETT COMPANY LTD. BACKGROUND
LB’S RELATIONSHIP WITH ONTANN BEAUTY CARE
A NEW OBC BRAND: FOREVER YOUNG
GLOBAL ADVERTISING AND COMMUNICATIONS TEAM FOR FOREVER YOUNG
EVENTS LEADING UP TO THE LAUNCH
CANADIAN PRE-LAUNCH TEST
CANADIAN NATIONAL LAUNCH
A DIFFERENT STORY IN ASIA
RECOVERY PLAN FOR CANADA
EVOLUTION OF THE FOREVER YOUNG GLOBAL ADVERTISING AND COMMUNICATIONS TEAM
WHAT NEXT?
PART 3
CHAPTER 5 - Executing Global Strategy
INTRODUCTION
STRATEGY IN GLOBAL ORGANIZATIONS
DEVELOPING A GLOBAL PRESENCE
CHAPTER 6 - Selecting and Developing Global Managers
GLOBALIZATION AND GLOBAL COMPANIES
CHAPTER 7 - Managing Change in Global Organizations
THE CHANGE MODEL
CASE 6 - Blue Ridge Spain
BLUE RIDGE RESTAURANTS CORPORATION
YANNIS COSTAS
THE SPANISH DECISION
TERRALUMEN S. A.
BLUE RIDGE SPAIN
COSTAS RETURNS TO EUROPE
EUROPEAN REORGANIZATION
THE DIRECTORS’ MEETING
EMERGING CONFLICTS
A NEW STRATEGY
APPENDIX 1 Management Styles For Selected Nationalities
CASE 7 - Global Multi-Products Chile
INTRODUCTION
BACKGROUND
THE COMPANY VISION
TECHNOLOGY AND INNOVATION
INNOVATION IN CUSTOMER SERVICE
MULTI-PRODUCTS CHILE
CHILE: A BRIEF OVERVIEW
CUSTOMER AND DISTRIBUTION CHANNEL CHANGES
NEW ROLE FOR SALES REPRESENTATIVES
INTEGRATED SOLUTIONS AND KEY ACCOUNTS IN MULTI-PRODUCTS CHILE
INITIATING THE CHANGE PROCESS
CONCLUSION
CASE 8 - Managing Performance at Haier (A)
FROM BANKRUPT COLLECTIVE ENTERPRISE TO THE COVER OF FORBES
CASE 9 - Ellen Moore (A): Living and Working in Korea
WSI IN KOREA
ELLEN MOORE
SCOTT ADAMS
ABOUT KOREA
MANAGING IN KOREA
WORK TEAMS
WOMEN IN KOREA
THE SYSTEMS IMPLEMENTATION TEAM
JACK KIM
THE MARKETING RESEARCH PROJECT
DINNER WITH JACK
THE MEETING WITH THE DIRECTOR
PART 4
CHAPTER 8 - Competing with Integrity in Global Business: Personal Integrity
OVERVIEW
ETHICAL ISSUES
ETHICAL FRAMEWORKS
COMPETING WITH INTEGRITY
CHAPTER 9 - Competing with Integrity in Global Business: Corporate Citizenship
INTRODUCTION
CASE 10 - NES China: Business Ethics (A)
COMPANY BACKGROUND
CURRENT SITUATION
WHAT NEXT?
CASE 11 - Arla Foods and the Cartoon Crisis (A)
BACKGROUND
THE MUHAMMAD CARTOONS CRISIS
ARLA AND THE OIC BOYCOTT
CASE 12 - The Credit Suisse Christian Values Fund
SOCIALLY RESPONSIBLE INVESTMENTS (SRI)
THE CREDIT SUISSE CHRISTIAN VALUES FUND
CRITICISM
UNANSWERED QUESTIONS
Index
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